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To successfully engage your population of focus, it is important
to have a clear understanding of your audience’s culture,
beliefs, and barriers to health care. This audience profile
includes information about the nuances to consider when
reaching Appalachian residents, based on a review of research
studies and taking into consideration lessons learned through
past experiences working with this group. This document is not
an in-depth research report or analysis, as it is meant to provide
a general understanding of various factors that may affect your
audience’s availability, interest, and/or commitment to your
National Diabetes Prevention Program lifestyle change program. Use the questions listed at the end of this profile to
validate and expand on the information provided for your local
program’s market
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