It's Rachelle, DEMA's Communications Manager, bringing the latest important industry and association news directly to your inbox:

👉 Express your interest in serving on the DEMA Board of Directors!

👉 WE MOVED! The DEMA home office has a new suite number.

👉 Members, earn 5 Rewards Points when you download DEMA's Most Recent Dive Consumer Survey Data.

👉 DEMA institutes new manufacturing report—apply to participate!

Scroll down for all the info 👇

Serving on the DEMA Board of Directors is a great opportunity to exercise your leadership skills by volunteering your time and expertise to the diving industry. 

DEMA and your industry colleagues need leaders like YOU to help us navigate the future of our industry.

Let us know your interest in running for the competitive election that will decide the 2024 DEMA Board of Directors by completing the online "DEMA Board Interest Form" by close of business on June 26, 2023.

You’ll receive application materials to take the next steps.

If you have any questions, please contact Alicia Vasquez, DEMA Membership Coordinator, at alicia@dema.org.

Please update your contacts to reflect our new suite number:  

6050 Santo Road, Suite 190

San Diego, CA 92124

Exhibiting at DEMA Show 2023?

Payments for exhibit space should continue to be sent to the address listed in the "Official Exhibit Space Contract for DEMA Show 2023."

DEMA's latest Diver Behavioral Research Project Results are now available online!

More than 12,000 consumers responded to this survey, with about 6% coming from Canada, 56% from the U.S., and the remainder from countries across the globe. The survey requests diving activity information from respondents through 2022 and is the first comprehensive diver behavioral survey following the COVID-19 pandemic. The survey specifically probed information about diving consumer behaviors and activities to help the diving industry understand more about these aspects of the recreational diver market. 

This benchmark data is invaluable in helping the industry understand more about these aspects of the recreational diver market. 

Two data sets are available for download: 

1. An “All Countries” data set which includes 12,000 responses from divers who reside in many different countries around the world.
2. A data set that includes responses from divers residing in the U.S. only. 

These reports are available free to all DEMA Members and Members can earn 5 Rewards Points for downloading this new report (learn more here)! The reports can be purchased by non-members for $119.00 each.

DEMA has introduced a new Manufacturing Purchase Index (MPI) report, which allows participating manufacturers to access data and earn DEMA Show seniority space selection points.

All 2023 Member manufacturers in the equipment categories are invited to participate in this initiative, which provides the only industry-wide manufacturing data collection tool.

The MPI report collects quarterly trend data for soft goods, exposure protection, hard goods, and accessories & bags. In addition to earning DEMA Show seniority space selection points, participating members also earn DEMA Rewards Points, which can be redeemed for additional benefits.