🥇 Members have an opportunity to win scholarship money, recognition at ICDC, and the winning episode will be released to all DECA members.

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🏢 Get the activity started by discussing what makes well-known companies stand out among their peers. What is it that makes their way of doing business unique?

🧪 Experiment with what it takes to write a great script that will tell DECA members about the unique selling proposition of the company.

📽️ Gain insight from peers and jump start student participation in the DECA at the Bell Challenge.

⭐ Learn how similar writing techniques are used for research papers, cover letters, job interviews, and college essays.

PERFORMANCE INDICATORS

This classroom connection will provide instructional resources to introduce the following performance indicators from the Marketing Career Cluster® Knowledge and Skills Statements:

• Determine a company’s unique selling proposition to recognize what sets the company apart from its competitors.
• Understand the techniques and strategies used to foster positive, ongoing relationships with customers.
• Apply verbal skills in performing marketing activities.
• Record information when performing marketing activities.
• Write internal and external business correspondence in marketing.