NRF has been conducting its annual St. Patrick’s Day survey for more than a decade to see how consumers plan to spend for and celebrate during the popular cultural holiday. More consumers than ever are celebrating St. Patrick’s Day in 2024 – 62% plan to celebrate and they expect to spend an average of $44.40.

St. Patrick's Day Spending

St. Patrick’s Day is right around the corner, and consumers are both wearing and spending plenty of green to make it special. 

St. Patrick's Day Data Center

Take a deeper look into the celebration trends over time, and use the interactive charts to explore a demographic breakdown of total spending, average spending and celebration plans.

MDA: St. Patrick's Day Fundraiser

Apply your leadership and entrepreneurial skills by participating in the 2024 MDA Shamrock Pinup Cause Raiser and impact families around the country.

PERFORMANCE INDICATORS

• Discuss the measure of consumer spending as an economic indicator.
• Describe the need for marketing data.
• Explain the principles of data analysis.
• Describe options businesses use to obtain marketing research.
• Explain factors that influence customer/client/business buying behavior.

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