January 11, 2024

Learn More about Counterfeit Products with the INTA Unreal Campaign

The Unreal Campaign educates young consumers to help them make smart purchasing decisions today and in the future. As young consumers make their footprint in commerce, especially e-commerce, we want them to know what's behind what they buy.

Use the Unreal Campaign Digital Take Home Packet with your students to help them understand the importance of trademarks and brands and the dangers of purchasing counterfeit products. The Digital Take Home Packet provides more information on trademarks and counterfeit products, tips and best practices, topics to discuss and activities to do in class.

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How Fake Handbags Fund Terrorism and Organized Crime

In this Ted Talk, learn more about the trillion-dollar underground economy of counterfeiting -- from the criminal organizations that run it to the child labor they use to produce its goods -- as well as measures you can take to help stop it.

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Have Your Students Participate in the Unreal Campaign Video Challenge

Participants are invited to produce a 60-second public service announcement (PSA) video to demonstrate their knowledge of the dangers of counterfeits and to dissuade their peers from purchasing fake products. The deadline is Friday, January 19.

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PERFORMANCE INDICATORS

This classroom connection will provide instructional resources to introduce the following National Curriculum Standards:

Describe methods used to protect intellectual property.
Describe legal issues affecting businesses.
Explain the nature of business ethics.
Protect company information and intangibles.

Discover more Classroom Connection activities at deca.org.

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