Cycling Concepts E-News
Peak Riding Season and Peak Foliage Season

I noticed the first leaves changing colors last week. It's a signal that peak foliage season is a month or so away. For me this coincides with the peak of my riding season. The cool mornings and evenings beg me to come out and ride and the changing colors of the landscape provides for a beautiful backdrop. Shorter days do try to ruin the fun but that's why someone invented bike lights.

Autumn also brings with it a few of our annual traditions. This month we will be hosting our Two Ferry Ride which may be my favorite event of the year. I love the anticipation as the parking lot fills up with cars, bikes and riders on the morning of the ride. I get a kick listening to the click of hundreds of riders clipping in to their pedals as they set out on the ride. Then, when the grills are fired up I get the opportunity to relax and share Two Ferry stories. It's always a rewarding day. See this month's happenings column for details.

Every time this year we also send some of our staff to Interbike, an annual trade show typically held in Las Vegas. They say "what happens in vegas stays in vegas" but that doesn't hold true for us. Our staff comes back happy to share new knowledge about product and industry trends.

Make sure to read up about all our shop happenings this month. Also, please note that this will be the last week of 6pm group rides. Let's hope for good riding weather.



-Keith
CC University

This Month: Torque

Cycling technology has made huge advances over the past couple of decades. With the introduction of materials like carbon fiber and an even greater emphasis on lightweight it has become increasingly important to use the proper torque when tightening fasteners. Torque is a measurement of how tight a fastener needs to be to install a part safely. If there is too little torque the part may slip, too much torque the part may be damaged and become a safety concern. Most manufacturers print their torque specification on their parts or put them inside the parts manual. These specifications usually come in one of three measurements, Newton Meters (Nm), Inch Pounds (in-lb), and Foot Pounds (ft-lb). It is extremely important to follow these specs in order to avoid damage or a potential safety hazard. A torque wrench is a great investment for individuals looking to do some of their own wrench work and will insure proper installation of parts as well as protect the manufacturers warranty.

For more in depth information on torque visit the Park Tools website.

Brought to you by: Sean
Customer Inspiration

scott

Cycling Concepts customer Scott Tomassetti has literally been transformed by the sport of cycling (as you can see in the photos above). Over the past year Scott decided to get back into cycling after a long hiatus. He had let his weight get to a point where he wasn't comfortable in his own skin, something that many of us can relate to at some point in our lives.
Instead of continuing down a path of weight gain, Scott took matters into his own hands. He starting commuting to work two days a week and started riding more and more. Since April of 2010 he's logged over 1,300 miles. As a result he's lost 11 inches around his waist line and re-invigorated his love of cycling.
This past May he completed his first Metric Century (at our May Day ride) and has plans to ride the Two-Ferry ride this coming September at our Rocky Hill shop. (Speaking of which, have you signed up yet? You'll get to meet Scott in person!)
When asked what motives him, Scott says his love for cycling is internal. He says, "I like to be on the road with my thoughts, training for lifelong fitness. Although I'm no longer competitive with my riding, I still enjoy being on my bike looking for new challenges."
Scott certainly has the right attitude to achieve his goal of lifelong fitness and all of us at the shop are inspired by him and thankful that we've gotten to witness his transformation first hand.
September 2010
Store Happenings

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Rides

Group Rides continue into the Fall. Every Tuesday in Glastonbury and every Wednesday in Rocky Hill. Check our twitter or facebook pages for ride updates.
Learn more

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Special Events
Sign up for our annual Two Ferry Ride! The event will be held on Sept. 26th at our Rocky Hill Shop. For details and to register online click here.
Brand new CycloCross series to be held in Rocky Hill! Race Dates are Sept 8, 15, 22, 29 and Oct 6 & 13. This event series benefits the Rocky Hill Dog Park. Details here.
We are a sponsor of the upcoming Love Your Body 5K Run & Walk in October. Registration is now open!
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CC Racing Team
Our Racing Team is hosting a talk about Cyclocross by Paul Nyberg on Sept 16th at 6:30 p.m. at the Glastonbury Shop. Talks are open to all. Contact Karen for more details.
Also, big news! We are forming a Men's Racing Team in 2011. Interested? Contact Karen.
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Education
Tool School
Know Your Bike classes are continuing. Topics include basic bike maintenance & advanced bike repair.
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New Products
Triathletes: Blue Seventy Wetsuits are in stock and are 10% off!

New saddles from Cobb in stock!

ZIPP and SRAM wheels in stock

New BMX bikes from Redline and We The People!

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Staff Development
Cycling Concepts is sending several staff members to Interbike this month. Interbike is the leading bicycle industry business-to-business event, bringing together top manufacturers, retailers, industry advocates and media to conduct the business of cycling.
Connecticut Cycling Related News: Discover Hartford Bike Tour Returns!
After a one year absence in 2009, popular demand has brought back the Discover Hartford Bicycling & Walking Tour in 2010! Bike Walk Connecticut (formerly Central Connecticut Bicycle Alliance) and the City of Hartford will present 10 and 25 mile bike rides through Hartford's beautiful parks, vibrant and diverse neighborhoods and cityscape. There will also be a new 15 mile extension to Batterson Park to include a 40 mile bike ride. The Hartford Preservation Alliance will host four different 1.5 mile walking tours of some of Hartford's historic sites. When participants return to Bushnell Park after their tours they can enjoy live music and visit vendors and exhibitors. Food vendors will be serving breakfast and lunch items.

Event Date: Saturday, September 11, 2010. Rain or shine.
Where: Starts and ends in Bushnell Park, Downtown Hartford
Time: Check-in begins @ 7 AM. Start time @ 9:15 AM.
Registration: Available online
Please visit www.hartfordbiketour.org for more information or call (860)727.0050
or email
nicoleglander@msn.com
September Coupon: Save 20% on Sidi shoes (in-stock only)
Also - save BIG on 2010 bikes!

MichelleEdited by Cycling Concepts Social Media Diva Michelle

Email Michelle for your Customer Inspiriation Suggestions!
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