Connecting People to People and Ideas to Results.
GIVING BACK & SERVING OTHERS
It moves me to share how the Atlanta Community Food Bank continues to impact so many lives during this pandemic.
CHECK OUT THIS IMPACT VIDEO
We salute the team of The Atlanta Community Food Bank that does so much each and every day; Kyle Waide - President & CEO, Cameron Turner - Dir. of Institutional Giving, Lacie Manning - Senior Corporate Relations Manager, Ben Burgess- Corp. Relations Manager.

A total of 200,000 meals were donated to the Atlanta Community Food Bank! Thank you, Kroger and friends, from Kraft Heinz Company, Wagner Family of Wines - Caymus Vineyards, Chateau Ste. Michelle Winery, Cupcake Vineyards, Constellation Brands!
IT'S ALL ABOUT YOU...
...AND YOUR SUCCESS!
One of the questions I get asked when I’m meeting with a prospective client is my approach to strategic business development, strategic selling, generating results and building strategic partnerships whether it’s complex, consultative or transactional sell.
 
I share with my clients the best approach is understanding the product and service they are selling. They must know if it has a longer sales cycle - complex or consultative, value based selling, or if it’s a shorter selling cycle, because there is an established need or sense of urgency if more product and price driven.

These fundamentals are outlined in the book, “Strategic Selling.” I've used this book for the last 30 years. It’s how I practice and conduct my business. Whether it was when I was in New Business Development selling Spanish, Country, and Oldies Music in San Antonio, Texas, or in Television as New Business Development Manager, Co-Op Specialist in Atlanta for WSB-TV, or with the Georgia Restaurant Association as Vice President of Membership and Sponsorship Sales and more, it's always important to understand the following fundamentals...
Define your Strategic Goals and Objectives. The Six Key Elements of Strategic Selling will help you with defining your strategic goals and objectives. These include: Buying Influences, Red Flags/Leverage from Strength, Response Modes, Win-Results, Ideal Customer Profile, Sales Funnel.

Do the Homework. Qualifying and prospecting (from suspect, prospect, opportunity, pending, client. You must reach the right decision makers or stakeholders. Understand the makeup of their business and the buying influences within – Economic Buyer, User Buyer, Technical Buyer, Coach. Determine their buying influence.

Understand the Client’s Current Situation. Is there a need or sense of urgency, or they open to a second opinion? Understanding where they are and where they want to be is the key.

Generate ROI Metrics. Review your materials, products, services and ensure they’re built to generate metrics for you and for your current and/or prospective clients and strategic partners.
Identify, Position, Present, Close. Look at “Results” vs “Wins."

RESULT – Impact of a product on a business process.

WIN – Fulfillment of promise made to oneself. Tangible, measurable, quantifiable. Intangible, not measurable, not quantifiable.

Customize the Offering – Product/Service tailored to that company and the team’s specific needs, sense of urgency, or use for second opinion purposes.

Stick to the Plan – Don’t oversell or undersell. Know your client and understand your worth.

Continuous Learner – Approach this as a continuous learner sharing with your prospect that you’ve taken the time to understand their business, and will continue to do so as an outsourced in-house consultant for them.
As you go through your week, think about the ways you can grow your business and help your client grow theirs.

  • Do you need help creating a road map to success?

  • Do you need an advisor or coach to guide you toward identifying your target clients and where they are?

  • Do you need help making valuable connections so that you can grow your sphere of influence?

VIDEO TESTIMONIAL
“Deborah in securing a deal is likened to my Hall of Fame pitcher Mariano Rivera from the New York Yankees: She closes she closes enthusiastically! She secured and grew the membership significantly.”

-Bobby Donlan, Managing Partner of New York Prime Steakhouse, a wildly popular steakhouse with swift, professional service, a classy supper club ambiance and extensive wine list has topped “best of” lists for over 20 years in Boca Raton, Myrtle Beach and Atlanta.
SERVICES
We are the one point of contact and conduit to a team of strategic associates. We conduct in-depth research and analysis to understand your business and offer customized development support to help you get to the next-level, tipping point of success. Our services include:
HELPING ORGANIZATIONS IDENTIFY
  • Discuss your current situation
  • Identify business priorities and timeline for addressing those priorities
  • Company story and value proposition, ideal customer and best referral to develop, reach, retain
  • Brand (your “big idea”), unique selling proposition (USP) and strategic objectives
  • How to differentiate your organization in the mind of your customer
  • Ways to keep your employees involved in your marketing efforts through sales and training
  • Remove roadblocks standing in the way of business growth

CREATE A MARKETING PLAN
  • Determine what you want your targeted customers to do when they see, read and hear about you
  • Recommend which media or channels will work best for your product or service; social media, website, print, direct mail, broadcast
  • Create integrated marketing, sales programs, and annual budgets
  • Develop and implement special events and trade shows
CONNECTIONS THAT BUILD BUSINESS
  • Targeting, qualifying, and prospecting for new business
  • Building partnerships and alliances – strategic connecting through memberships in industry, trade, and non-profit associations

EXPAND PARTNERSHIP MARKETING & SALES
  • Identify funding support through purchasing patterns and relationships with your key suppliers, partners, and donors
  • Develop and execute a plan that tells your selected partners where you have been, where you are, and where you are going
  • Create a campaign that has strength in numbers and allows you to achieve results

CREATIVE ASSISTANCE
  • Find the best source for you to produce all the pieces you need for your campaign
  • Social media, website design and development, SEO, broadcast, print, direct mail
  • Corporate videos, sales presentations and web streaming
SCHEDULE A 30 MINUTE NEEDS ASSESSMENT THAT FOCUSES ON:

  • Strategic Assessment of your Company’s Current Strategy
  • Tactics - A Deep Dive Uncovering What’s Working and What Isn’t
  • How Much Time You and/or Team are Spending Working on vs. In Your Business

CLICK HERE to book an appointment!
HERE'S WHAT SOME OF MY CLIENTS HAVE TO SAY...
“We realized that many touchpoints were needed before any sale ever occurs, and Deborah was effective and relentless in making those touchpoints occur.”

Steve Gross, Co-Founder, Trusted CFO Solutions, an accounting solutions and advisory firm with a proven track record of helping clients create the strategies, infrastructure, and standardized processes needed to run successful, scalable, leading edge companies.
“She is a giver… Deborah honestly looks for ways to help people not just in business but in the community.”

Susan Hitchcock, Founder, Women in Leadership, Turknett Leadership Group, which specializes in the assessment and development of executive leadership, organization effectiveness, customized leadership strategies, talent management, succession planning and human performance.
Turknett Leadership Group Recognized
Lyn & Bob Turknett - amazing people from the inside out, leaders of business, certainly dear to all, were just recognized, their company, Turknett Leadership Group selected to the 2022 Bulldog 100 List by the University of Georgia Alumni Association.

The Bulldog 100 celebrates the fastest-growing companies that are owned or operated by UGA Alumni.

I am most proud of Lyn and Bob for their consistency in finding a way, for all size companies and individuals to share their wisdom and clarity again and again, helping others perform at a higher level.

They are exemplary coaches with a comprehensive approach to leadership development.

Lyn and Bob: "How you continue to make a difference, stay relevant and impactful in today’s world is much to be proud of and revered." - Deborah
404-630-5535