Ocean Spray, Absolut Celebrate Galentine's Day
Absolut and Ocean Spray are promoting their Vodka Cranberry Ready-To-Drink Cocktail with a Galentine's Day "Cran in a Can" kit, which comes with four cans of the drink, disco ball straws, a gift card for takeout and limited-edition co-branded Corkcicle Koozies. The brands tapped celebrity friends and hosts of the "Scrubbing In" podcast, Becca Tilley and Tanya Rad, to tout the cocktail kit. MORE
Source: CBA
Ocean Spray to Present "Offbeat" Branding
Ocean Spray aims to reach younger consumers with a brand refresh that positions Ocean Spray as "unapologetically offbeat," encompassing its logo, packaging and advertising, said Eliza Sadler, head of brand elevation. MORE
Source: CBA
Why Birds Eye Campaign is Casting a Wide Net
Conagra Brands' Birds Eye brand is taking a mass versus personalized approach with a new influencer campaign that touts the benefits of flash-frozen vegetables. "These are fast-moving purchases, and it's more important for us to continually build that mental availability for the brand," explained Alex Birchmeier, senior director of marketing activation at Conagra. MORE
Source: CBA
Conagra Brands, Dolly Parton Expand Partnership Beyond Duncan Hines
Building upon the success of a multiyear partnership with the Duncan Hines brand, Conagra Brands and global entertainment icon Dolly Parton have entered into an agreement to develop a line of Dolly Parton-branded retail food items, including frozen, refrigerated, grocery and snack items inspired by “down-home comfort cuisine,” in addition to more Dolly Parton baking mixes in the Duncan Hines line. MORE
Source: FoodProcessing.com
Food Waste Declined Slightly in 2022, but Progress was Limited: ReFED
Dive Brief: The United States generated about 88.7 million tons of surplus food in 2022, according to the latest data update from the nonprofit ReFED. The organization updated its Insights Engine in December. The updated data indicates U.S. residents wasted about 349 pounds of food per person last year. That’s down from the peak in 2021, but it represents a 5% increase in wasted food per capita since ReFED’s 2016 baseline. The U.S. still remains far behind its target of achieving 164 pounds of wasted food per person annually by 2030. About 36.7% of all surplus food was landfilled in 2022, increasing over the prior year for the third straight year. Meanwhile, ReFED estimates that 11% of food is “channeled back into the human food supply chain.” MORE
Source: CLFP
Repurposing Food Waste
With the growing world population, there is tremendous environmental stress on our planet because of the exploitation of non-renewable food and energy resources. To overcome these challenges, innovative approaches such as using renewable resources and repurposing waste are required to feed the current and future global population. MORE
Source: CLFP
6 Trends Driving Resiliency in 2024
Manufacturing's growing issue can be summed up in a single word: resiliency. In recent years, manufacturers and other industrial companies have proven to be dangerously vulnerable to external events, such as unforeseen fluctuations in demand, material costs and availability and energy prices. MORE
Source: CLFP
The Manufacturing Sector Experiences More Attacks in the Cloud than Any Other Industry
Netwrix, a cybersecurity vendor that makes data security easy, today revealed additional findings for the manufacturing sector from its survey of 1,610 IT and security professionals across more than 100 countries. According to the survey, 64% of companies in the manufacturing sector suffered a cyberattack during the preceding 12 months, which is similar to the finding among organizations overall (68%). However, it turned out that the manufacturing sector experiences more cloud infrastructure attacks than any other industry surveyed. MORE
Source: WMC
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