Like the private sector, public agencies are facing huge challenges when it comes to finding talent. People are generally not participating in the workforce at a sufficient rate and/or they are not opting into local government as an employer at a sufficient rate. I hear of the challenges from my executive leader friends all the time, and while our TS Talent Solutions division is working on ways to address the recruiting needs of our clients, Tripepi Smith is also innovating to alleviate a particular staffing demand: website content management.

Private equity and other investors have been funding a rapid evolution of major technology platforms like OpenGov, Granicus and CivicPlus. You have likely seen their huge booths and effective sales teams on the floors of exhibit halls at conferences. These platforms offer new methods for executing critical functions on the web. However, local governments have also struggled with fully leveraging these tools, usually due to insufficient staff capacity.

Consider this example: you implement a new website, train up staff from each department to use the website content management systems and tools and you embark on your new software adventure. After a year, you look back and realize that a third of the people you trained left your organization and another third did not use the website management system often enough to remember how to use all the features. Meanwhile, with cloud services allowing for frequent feature iterations, the platform you invested in has rolled out several new features that many of the remaining staff experts do not know how to use yet.

Public agency leaders will recognize this challenge when they see stale content on their websites, a mundane and highly repeated user interface that seems to only tap into the basics of the web platform’s capabilities or when there are only a couple out of several departments that are routinely managing and posting content, while others languish.

Enter Tripepi Smith Cloud Webmaster Services.

Through our work with over 100 local government agencies, Tripepi Smith’s team has amassed experience managing content and using the backend tools of all the major platforms (CivicPlus, Granicus, OpenGov, CivicLive and more) and various toolsets within those platforms. Public agencies have already been turning to Tripepi Smith to build out pages and manage website content for their agencies – resulting in a team of Tripepi Smith content management system ninjas who can be deployed as needed to help your organization tame your website content or supplement your short-staffed team.

Cloud Webmaster Services alleviates staffing needs, provides a variable cost solution that does not require a recurring monthly commitment and our capacity can flex with the needs of your public agency organization. Cloud Webmaster Services can even tap our team of writers at Tripepi Smith to write or edit content AND publish the content to your website. It is a powerful and effective solution for today’s public agencies. Publishing content is as easy as sending an email, firing off a text message or making a phone call to our team. We can even monitor, optimize and let you know when content needs to be refreshed.

Learn more at TripepiSmith.com/Webmaster or email Webmaster@TripepiSmith.com.

Happy Content Management,