THE HUB CITY OF THE MAGIC VALLEY
Did you know that Twin Falls fought to be called the "Hub City" and Wendell won that fight? Did you know there are many, many more "Hub Cities" scattered throughout the United States? Anyone new to the Wendell area might find themselves wondering what it means to be the Hub City or how Wendell even acquired that nickname.
The Wendell Centennial Publication by JaNene Johnson Buckway tells us that:
Wendell was laid out in 1907 and incorporated in 1909. By that August, the North Side News described Wendell as a 'prosperous town of a year's growth' and pointed out that the new town is located with Gooding 12 miles north, Jerome 12 miles east, Hagerman Valley 12 miles west and "on the south, 'An Empire'". This centralized location prompted Major Fred R. Reed to nickname is home 'The Hub City.'
The name has been part of Wendell history since 1908-1909, but Wendell has had occasion to defend it's right to be the only city in the area officially called 'The Hub'. The first challenge came in 1909 from the editor of the Buhl Pioneer newspaper who claimed that Buhl should be the hub since it was nearer the center of the Twin Falls tract. Arthur Milligan, editor of the newly organized Hub City Irrigationist responded, "We'll concede that Buhl and Filer are both 'Hubs' according to the map, but there is more to Southern Idaho than the great South Side Twin Falls Tract. This is a feature of Idaho that across the river folks just as well recognize. We meant more than the center and circle on a map. When Wendell is mentioned as 'Hub' it is meant that the town is the center of civic events and that equal distance from this point is Jerome, Buhl, Hagerman, Gooding, and other splendid towns."
When Twin Falls approached it's Golden Anniversary civic leaders felt their town should 'officially' be designated the 'Hub City', stating that Twin Falls was the geographic and commercial center of the Magic Valley. While Wendell's growth had lagged behind Twin Falls, the town fought to keep the historic designation that was a matter of civic pride. Former Mayor R.D. Bradshaw took the problem to Idaho’s congressional delegation. It was discovered that the naming of Wendell as the Hub City had been read into the congressional record during Frank R. Gooding’s term as Senator and so, based on historic evidence, Wendell was officially designated “The Hub City of Magic Valley.”
Wendell is one of just many other sister “Hub Cities” around the US including American Fork, UT, Albany, OR, Compton, CA, Lafayette, LA, Hagerstown, MD, and Jackson, TN.
Wendell being the Hub City means just as much to residents today as it did at Wendell’s founding. Community members have said:
“Many of us grew up in farms surrounding Wendell, which made it our hub when we bought groceries, went to church, attended school, played sports, and so much more.”
“I think of family when I think of Wendell. Wendell is always where we meet in the middle for family reunions, holidays, etc. It was the center of what we did.”
“The Hub City to me has always been a place of gathering for my family. We come from all over. The one place we have in common is home. I’m lucky to call home Wendell! The Hub City of the Magic Valley!”
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