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7:45 A.M. - 8:45 A.M. Ashworth Awards Continental Breakfast
8:00 A.M. - 6:00 P.M. Trade Exhibit
8:00 A.M. - 8:45 A.M. Packet Pickup
8:45 A.M. - 8:55 A.M. Welcome - Phil Stewart
8:55 A.M. - 9:55 A.M. Sponsorship Overview Current and Future Climate
Who is sponsoring road races these days? What are the trends? How to develop a realistic sponsor acquisition strategy and how to keep your sponsors coming back?
Faculty: Andrea Dowdy
Moderator: Phil Stewart
9:55 A.M. - 10:20 A.M. Publix Gasparilla Distance Classic Coffee Break
10:20 A.M. - 11:20 A.M. Calculating Race Needs
How do new and old events determine how many shirts, medals, toilets, refreshments, and other items to order? Event directors don’t want to run out, but they also don’t want to waste money. Some events have developed some basic equations, while for some “seat of the pants” decisions are the norm. What happens – and what are the costs - if you miscalculate?
Faculty: Dave McGillivray
Moderator: Jeff Darman
11:25 A.M. - 11:45 P.M. Gatorade Endurance Break
11:45 A.M. - 12:45 P.M. AI Impact Today and Tomorrow
What ramifications does this technology present? What are the benefits and what are the potential perils? What are the financial aspects? This is a complicated area, and many event directors are clueless. This session will attempt to demystify AI.
Faculty: Doug Thurston
Moderators: Jeff Darman, Phil Stewart
12:45 P.M. - 2:15 P.M. Lunch Break and Trade Exhibit Visits
2:15 P.M. - 3:20 P.M. The Ins and Outs of Event Insurance
An expert in this area will give an overview of the insurance market today and where he sees it evolving in the next year or two. What new if any offerings are on the horizon and what coverages may be imperiled? How should you practice risk management to reduce your risk? What needs to be included in your waiver and is it enforceable? What are some common misconceptions about event insurance?
Faculty: Terry Diller
Moderator: Phil Stewart
3:20 P.M. - 3:40 P.M. Break
3:40 P.M. - 4:40 P.M. Permitting - All You Need to Know
This will be an audience participation session led by three faculty members who have seen it all when it comes to getting permits. Come prepared to throw your permitting nightmares into the mix. What are some useful tips you can learn from others? What is the range of costs for permits and police or other municipal services?
Faculty: Doug Thurston, Dave McGillivray and Andrea Dowdy
Moderator: Phil Stewart
4:40 P.M. - 5:30 P.M. Trade Exhibit Break
5:30 P.M. -6:30 P.M. Race Directors’ Reception in Conjunction with the Trade Exhibit
Talk with exhibitors of awards, competitor numbers, banners, timing products, apparel, running organizations, online registration services, apps, other web services and more. It’s a relaxed opportunity to meet fellow race directors, the faculty and exhibitors in a relaxed, informal atmosphere.
6:30 P.M. - 8:30 P.M. MarathonGuide.com Keynote Dinner
The dinner includes the announcement and presentation of the MarathonFoto/Road Race Management Lifetime Achievement Award.
Speaker: To Be Determined
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