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DEAR VALUED PARTNERS,
Travel South Global Week is sold out, and we are so thankful for our partners who will be joining us from across the globe. This amazing group of attendees include: International Journalists, Global Media companies, World-class presentations, our most valuable DMOs, attractions and guided experience partners, CEOs and state tourism offices.
You can expect another year of gold standard programming and robust content. In keeping with our guiding principles, we begin and end our Summit with insights and data science intelligence. We will have workshops focused on consumer and trade marketing and activations for Canada, UK, Germany, Australia and targeted global efforts.
We are very excited to announce a new speaker to our lineup of experts. Richard Arnold, who often appears on Good Morning Britain and is a journalist and podcast host, will be sharing his unique perspectives on travel and the Brits’ love of the US, especially Southern entertainment and culture.
Our partnership with Brand USA will take the main stage as they share a preview of the road ahead with a full brand refresh for the USA and the opportunities for the South to engage and capitalize upon.
And that’s just Tuesday’s program. On Wednesday, Media Marketplace will be bustling with approximately 3,000 pre-scheduled appointments. Our curated Innovation Challenge vendor presentations will also be taking place, and we will end with a spectacular evening event at Lowndes Grove - an enchanting waterfront estate on the banks of the Ashley River.
Come ready to learn, engage and invest as together we work towards $10b in international spending for the South.
Liz Bittner, President & CEO
Travel South USA
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| MARKETING OPPORTUNITIES |
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GLOBAL WEEK REGISTRATION SOLD OUT
April 8-11, 2024
Registration for both Media Marketplace and Global Summit is sold out. If you would like to be put on a waitlist, please contact our office. |
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| SOUTHERN SUCCESSES |
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GPP Newsletter Content and Imagery Generates Business
Interesting topics and stunning imagery help writers create exciting articles for eager travelers.
Michael Morcos, publisher of World Traveler Publications, shares what his readers are looking for and how the content found in GPP monthly newsletters can generate stories for travel to the South.
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| IN THE NEWS |
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The South shines brightly in an award-winning article in French Rolling Stone Magazine’s September 2023 article touting the South as the foundation of all popular American music. The Canada mission stirred up a great deal of interest in all things Southern from Black history to beaches and fabulous food to bourbon. These news stories highlight why Canadians flock to the South.
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ROLLING STONE SHOWS LOVE FOR THE SOUTH
Rolling Stone Magazine's article covering Nashville, Memphis & New Orleans recently won a “New Look on the USA” award at the Visit the USA Media Awards in Paris for the journalist who best contributed to the promotion of the USA in their articles. |
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CANADA IS CAPTIVATED BY THE SOUTH
TSUSA’s mission to Toronto & Montreal was a resounding success. Promoting off-the-beaten path, authentic experiences and southern hospitality mixed with our variety of music were just a few of the selling points that were a part of the mission. |
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FRENCH MARKET TRENDS
The USA ranks #6 overall and #1 long-haul destination in sales volume (retail & OTA combined) with a stunning +46% increase compared to January 2023, based on France’s January 2024 monthly TOP 20 destinations (provided by Orchestra Travel Platform in L’Echo Touristique Travel Media).
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| BY THE NUMBERS |
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| Travel South USA’s recent sales mission in Canada proved to be an overwhelming success, showcasing the authentic allure of the South to Canadian visitors. 196 trade appointments were conducted and 14 destinations were represented as 135 buyers and media all eagerly embraced the opportunity to learn about the diverse offerings of the South through our food, outdoors, history, music and charming culture.
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14
PARTNERS |
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135
BUYERS & MEDIA |
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196
TRADE APPOINTMENTS |
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| | | UPCOMING EVENTS | | | | | | Global Week
April 8-11, 2024
A week full of Master Classes, market analysis and co-op promotion opportunities, one on one appointments with International Media, and networking events celebrating the food, music, and history of Southern culture.
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2024 All Y’all Are Welcome Concert
May 6, 2024
Join us at TSUSA's concert again at IPW on May 6th in Los Angeles at The Novo. Tickets go on sale for Southern suppliers on March 1st.
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IFTM Top Resa in Paris
Sept 17-19, 2024
Join TSUSA in Paris for the International and French travel Market for a multi-targeted trade show for tourism professionals.
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© 2024 Travel South USA. All Rights Reserved.
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