Do you want people to think about your business before all others? Of course, you do. The first step to patronizing your business is remembering it exists.
Imagine you have a free evening, and you want to go out to eat. It doesn’t matter how amazing the food is at the new place down the street; if it doesn’t pop into your mind, you won’t be going there.
The same is true of your potential customers. They need to think of you to spend money with you.
So how do you ensure you’re top of mind and that they will think about your business over the competition? You need to find a way to stand out and be memorable. A good product or service is the first step. Good customer service is also a solid choice. But to truly stand out you must do something slightly different.