Photo Credit: San Jose Spotlight

LinkedIn Share This Email

Get ready to take your business to the next level at the 41st annual Chamber BBQ! Tickets and booths are now available for purchase for this exciting event.⁠

This year, the Chamber BBQ will be held at the iconic Excite Ballpark, providing the perfect backdrop for an unforgettable evening of delicious food, great music, and networking opportunities.⁠

With over 800 attendees expected, this is the perfect opportunity to highlight your business with a booth and get your name out there. ⁠

As a valued member of our community, we're offering you a special discount of 10% off your booth purchase when you use the code Save10 at checkout.⁠

Don't wait too long to reserve your booth, as spaces are limited and filling up quickly. We can't wait to see you there!

Use Promo Save10 Now!

Public Policy Committee's April Update

The San Jose Chamber of Commerce remains active on the public policy front, representing business before government during one of the most active legislative time periods of the year.


Water & Energy


The SJ Chamber signed on in support of SB 366 (Caballero), which would establish interim and long-term water supply targets under the California Water Plan, require a financing plan, and would update the requirement that state agencies develop a plan to achieve those targets in consultation with local water agencies, wastewater service providers, and other stakeholders.


Housing & Land Use


The SJ Chamber successfully opposed the passage of the Community Opportunity to Purchase Act (COPA) before the San Jose City Council. By a 3-2 vote, the San Jose Community and Economic Development Committee voted to stop the passage of the ordinance, which would have taken away a level playing field for the transference of property at a time when housing prices and commercial rents remain too high. We wish to thank Vice Mayor Kamei and Councilmembers Foley and Batra for their support of our member’s position.


The SJ Chamber also signed on in support of the City of San Jose’s application for the Federal Railroad Administration’s Federal-State Partnership for Intercity Passenger Rail Grant Program. If successful, this grant application would allow the City to continue its critical work on modernizing Diridon Station. 


Restaurant & Hospitality 


The SJ Chamber began actively working to make improvements to the Al Fresco program, to continue this critically important option for outdoor dining and retail. While the program was made permanent in December, with the Chamber’s support, it still faces critical challenges to permitting ease and speed. 


The SJ Chamber has begun actively engaging with San Jose City staff on the pending Wage Theft Ordinance, to ensure a final ordinance that provides safety and security for our city’s workforce while also not imperiling business growth and development in San Jose. 

Advocacy starts with you. Get started now.

Upcoming Chamber events:

Business Referral Network Weekly Meetings.

  • Weekly on Tuesday, BRN Group: Silicon Valley Collaborators
  • Weekly on Wednesday, BRN Group: West Valley

Visit for information.

Committee Meetings Held Monthly.

  • Housing and Land Use Development - 2nd Thursday from 2pm to 3pm
  • Restaurant and Hospitality - 2nd Wednesday from 2pm to 3pm
  • Water and Energy - 4th Wednesday from 3pm to 4pm

Upcoming Calendar of Events:

  • 05.02.23 - Board Room Training - Robert's Rules of Order Workshop
  • 05.06.23 - Chamber Night Mixer at Symphony San Jose
  • 05.09.23 - Chamber Breakfast
Visit our Calendar to Register

3 Easy Things to Help You Attract More

Customers for Your New Business

Starting a new business is difficult under the best circumstances. But in today's economic climate, it's difficult to make a name for yourself when most people are trying desperately to cut back on expenses. Yet, you shouldn’t get discouraged. There are easy (and free) ideas out there that can help. Here are three tips to bring in more customers as a brand-new business.

First, a “new business” is generally a business that has existed for less than a year. However, if you're still struggling to make a name for yourself but you've been in business for several years, these tips still apply.

Tip #1: Spend Time Working on Your Business Every Day

What you should be doing depends on the type of business you’re in. But generally, there are skills that all new businesspeople need. For instance, digital marketing. Digital marketing and social media marketing are two of the least expensive forms of marketing and they’re ideal for getting your name out there. However, these forms of marketing can feel alien if all you've ever used social media to do is share pictures of your vacations and pets. If you don't have a good grasp on how to develop know, like, and trust using digital platforms, this is one of the first things you'll want to work on. There are many free online resources to help you learn.

If you are well-versed in marketing, there are still other areas of your business that you could spend time on such as market research, researching your competition, exploring the needs of new demographics, understanding your ideal customer's needs, outlining goals, and learning what you need to know from other businesses in your area.

Make a list of the things you think are critical to your business and write out the components/steps you need to learn. Then take this list and assign each item an amount of time you think it would take to either research or learn what you need to know about it. Keep this list next to where you work. That way when you have downtime in your business you can immediately start on the smaller tasks on your list. You will have interruptions so keep a notebook nearby (or do it electronically). In it, detail what you've learned and where so you can easily go back to your research/resources and continue where you left off once you’re able to.

Tip #2: Learn to Sell

Selling can be one of the most intimidating things about starting a new company, especially if you're an introvert. Talking about your business feels like talking about yourself and most of us were raised not to brag. However, talking about your products or services is not bragging.

It's easier to sell if you think of yourself as doing your customer a favor. They have a problem; you're a problem solver. Go into each customer interaction with that mentality. You are here to help. Doing so will not only make you feel more comfortable but your potential customers as well. People respond to those they believe have their best interests at heart. Pushy salespeople are no longer effective. Helpfulness motivates sales.

Tip #3: Consider What Your Audience Doesn't Know and Educate Them on It

If you're fortunate, buyers understand what you're offering and know why they need it. However, with most businesses, this is not the case. Even in established businesses, there's an element of education that is required.

Why you and not the other business down the street?


What makes your product or service unique?

Video is an incredible medium for addressing these questions. You want customers to know, like, and trust you. People are more apt to trust someone they can see. That way, they can read body language and feel more at ease with positive facial expressions. You should use all types of content, but video is especially valuable for new businesses trying to get their name (and face) out there. Don’t worry if you hate the way you look on video. There’s a filter that can help.

Finally, if you're a new business and you're trying to build a loyal customer base, one of the easiest ways to get the word out is to join your chamber. The chamber staff knows businesspeople as well as local leaders. The chamber can make helpful introductions and make suggestions based on their experience working in your community. Most people are surprised when they find out the number of inquiries chambers receive. Visitors and new residents often stop at the chamber to learn more about the town they're in. In addition to working on your business, adopting a helpful approach, and educating your audience, partnering with the chamber is an important part of any sales and marketing strategy for a new business.

Christina Metcalf is a writer/ghostwriter who believes in the power of story. She works with small businesses, chambers of commerce, and business professionals who want to make an impression and grow a loyal customer/member base. She loves road trips, hates exclamation points, and believes the world would be a better place if we all had our own theme song that played when we entered the room. What would yours be?


Twitter: @christinagsmith

Facebook: @tellyourstorygetemtalking

LinkedIn: @christinagsmith

Do you have advice for fellow business owners you'd like to share?

Email Crystal today!

Community Events:

1680204003365 image

Symphony San Jose will perform Disney and Pixar’s Coco in Concert featuring a screening of the complete film with Oscar® and Grammy®-winning composer Michael Giacchino’s musical score performed live to the film.

The concerts will take place on April 29 & 30, 2023 at the San Jose Center for the Performing Arts and will be led by conductor Susie Seiter.

Come early! We will also have:

- Mariachi bands

- Face painters

- Mexican food and beverage

- Craft Market

- ....

Tickets are on sale at or by phone at 408-286-2600.

Bocce Bash (5/10/2023)

Grab your friends or coworkers and join the Bay Area Professional Sport Teams for Bocce Bash! The Bocce Bash benefits Special Olympics Northern California! Through the support of Bocce Bash, Special Olympics NorCal is empowered to use sports to jumpstart change, spark joy, and unite people with and without Intellectual disabilities to create a more connected community for all of us. Every $250 donated to Special Olympics of Northern California will allow an athlete to play year around! 

Learn more here!


JobTrain's 39th Annual Breakfast of Champions - May 11th

Our biggest event fundraiser of the year, a long-honored tradition within JobTrain and the greater community. The event will bring together hundreds of our corporate, individual donors and government officials. There is something extremely powerful about bringing together supporters to celebrate the success of our students in-person. We will be sharing client successes, an update on our future, and it is our honor to be highlighting our guest speaker, Dr. Yusef Salaam, one of The Exonerated Five. 

JobTrain is a non profit organization providing career training and job search assistance to the bay area since 1965. Proceeds will benefit our programs which help individuals find sustainable careers.

For questions regarding the event and sponsorship, contact Reshma Putnam or 650 330 6436

More Information
Learn More and Register

SVCTE’s 17th Annual Custom & Classic Car Show - May 12th

17th Annual Custom and Classic Car Show

We invite all classic car clubs, collectors, and enthusiasts to attend the 17th Annual Custom and Classic Car Show on Friday, May 12 from 5:00 to 8:30 p.m. The Silicon Valley Career Technical Education (SVCTE) car show grew steadily, with over 260 entries in 2022. This year, we hope to have more than 300 vehicle exhibitors. Spectator admission to the car show is free, with limited parking. The event is at the SVCTE campus located at 760 Hillsdale Avenue, San Jose, CA 95136.

Download the Car Show flyer (PDF)


Silicon Valley Healthy Smiles Volunteer Registration is OPEN. Please share this information with family, friends and colleagues who may want to help increase access to dental care for low-income individuals, or the opportunity to volunteer.

Facebook  LinkedIn  Instagram  Twitter  YouTube  Email  Web