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TO OUR DONORS & FRIENDS,
What a month it has been for Greater Houston Community Foundation!
Our "Greater Than The Game" special event, which took place June 15 at NRG Stadium to celebrate the lasting impact of Touchdown Houston and Super Bowl LI, was a huge success!
In partnership with the Houston Super Bowl Host Committee and Houston Texans, we brought together the 78 nonprofit organizations that were awarded a combined $4 million in grants from Touchdown Houston. This event created a wonderful opportunity for connection among the nonprofits and proved that, despite so many unique causes, we are all one community.
We presented each of the nonprofit grantees with their own, commemorative, customized football to thank them for the work they are doing. Our President, Steve Maislin, introduced a groundbreaking social media campaign that would involve the organizations posting photos of the impact of these grants, along with the customized footballs, throughout the year. The objective of the campaign is to elevate the visibility of these charitable efforts and inspire additional philanthropy.
We are excited to report that the response has been overwhelming! In addition to being featured in the Houston Chronicle and in a video on the Houston Texans website, the social media exposure for the event, nonprofit partners, and GHCF has been incredible.
Here are the latest social media impressions to date:
Although this is certainly fantastic news, the best part is that this campaign is far from over! We plan to continue encouraging these organizations to post frequent updates of their work and impact throughout the rest of the year. On behalf of the city, we plan to present the results of the campaign to the NFL - to show our gratitude for hosting the Super Bowl and to prove how we will have created an amazing movement to highlight the long-term impact of the Super Bowl on our community.
It was such a privilege and thrill to host this historic initiative, which aligned perfectly with our mission to expand philanthropic impact in Houston. We look forward to giving you an update towards the end of the year. In the meantime, to view the posts related to this campaign on social media, search the hashtag, "GreaterThanTheGame."
THANK YOU ALL FOR YOUR SUPPORT!
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