Kate and Susan Feavearyear from Artemisia Herbs

Popular Products from Artemisia Herbs

Spending an hour talking with Susan Feavearyear, is, well … medicinal. The founder of Artemisia Herbs is a multi-faceted spiritual counselor, herbal consultant, and a transformational energy healer -- all while running her successful in-person and online herbal shop. 

Founded in 1992, Artemisia Herbs is an all-woman enterprise now in its fourth decade. Artemisia Herbs is a provider of locally sourced, ethically wildcrafted and organically grown plant medicine within New Mexico. The family run company also offers a line of bath and beauty products. Based in Dixon, Susan feels at home with the “diverse, small community composed of organic farmers and artists of all genres: writers, weavers, and potters. It is a community of togetherness, where I am working with people living alternatively and appreciating local food sources.” 

Susan began selling at Santa Fe Farmers’ Markets in 1995 and was joined by her mother, Kate, twenty years ago. Today she is assisted by her granddaughter Chiara, along with Sara Digby who is part of her extended chosen family. Sara has served as the Business Manager for six years, and is credited with instilling “more modern ways” into the business, including designing the website. Susan’s mother, a gracious lady who turns 90 this month, has her own following at the Santa Fe Farmers’ Market, partly generated by her beguiling British accent. Susan describes her mother as “charming, graceful, kind, and compassionate - almost to a fault.” Kate follows an abundance-based philosophy, fundamentally believing that the more ones gives, the more that returns. “She would give medicine to anyone who needed it, whether or not they had the capacity to pay for it,” Susan said.

Kate’s generosity of spirit was instilled in Susan, who spent years working side-by-side with a homeopathic health provider in a small clinic in rural New Mexico. Following training with Gaia Herbs, and revered herbalist Michael Moore, Susan soaked up the environment at Herbs Etc. in Santa Fe. She also sought out elders, shamans, curanderas, aboriginal healers and herbal advocates worldwide. Born in Montreal, Susan’s wunderlust was instilled at an early age. “Raised by British parents, we traveled abroad to visit relatives annually, and those trips would extend to the continent. I remember that we were always looking at a map, plotting our next trip,” Susan said. Continue Reading...

Guadalupe Credit Union’s Chief of Financial Empowerment, Diane Sandoval-Griego, presents information on the Institute’s Microloan Program

While we may not be participating in March Madness, March is the month when the Santa Fe Farmers’ Market Institute rolls out its annual Corporate Sponsorship Campaign. The Campaign provides an opportunity for small businesses and large corporations in our community to promote their businesses while supporting the Santa Fe Farmers’ Market Institute.

If you have attended an Institute community event recently, you have seen Board Member Diane Sandoval-Griego speaking about the successful Microloan Program. As Chief of Financial Empowerment for Guadalupe Credit Union (GCU), which is the institute’s microloan partner Sandoval-Griego oversees the financial administration of the program. An Institute Corporate Sponsor, GCU is dedicated to serving the community with compassion. Honoring its achievements, in 2010, GCU received the designation of Community Development Financial Institution, which recognizes financial institutions that are 100% dedicated to delivering responsible, affordable lending to help low-income, low-wealth, and other underserved communities join the economic mainstream. Working in partnership with the Institute, GCU administers the microloan process at a modest interest rate for the farmers and ranchers, and also offers fully bilingual financial counseling services. Additionally, Sandoval-Griego and her team often volunteer at community events, welcoming guests and providing production support.

Diane Sandoval-Griego greets visitors at the Institute’s 20^th Anniversary Celebration at the Santa Fe Farmers’ Market at the Railyard

Sandoval-Griego shared why she believes it is important for businesses to support local nonprofits as Corporate Sponsors. “Efforts to support local nonprofits like the Santa Fe Farmers’ Market Institute can really make a difference. Specialized programs, like the Institute’s Microloan Program, can bridge the gap for farmers that need a safe and affordable loan for their operations. I may not know everything about farming and ranching, but I am honored to be able to still make a difference by representing GCU as a Corporate Sponsor and contributing my time to the Institute as a Board Member. I know that our funds will

be invested locally and with great care.” The Institute appreciates both GCU’s contribution of knowledge and lending acumen and its financial support as a Corporate Sponsor.

If you are a Santa Fe business owner, please consider joining GCU as a 2023 Santa Fe Farmers’ Market Institute Corporate Sponsor. Sponsorships may benefit the organization as a whole, or be restricted to a specific area of the Institute’s work, such as GCU’s dedication to the Institute’s Microloan Program. Sponsorships are a reciprocal relationship, with businesses receiving advertising and promotional opportunities, invitations to events, employee volunteer projects and much more. For information on how your business may support the Santa Fe Farmers’ Market Institute, please visit the Institute’s Corporate Sponsorship page, or e-mail Janice@farmersmarketinstitute.org.

The Santa Fe Farmers’ Market Institute is holding the last in a series of parent and toddler readings in collaboration with the Santa Fe Public Library. This year’s final FREE session will take place at the Southside Library Branch (6599 Jaguar Drive Santa Fe, New Mexico 87507) on Saturday, March 25, 2023 at 11:30am.



Annie Krahl of Annie’s Herb Farm will read Apple Farmer Annie (Written and illustrated by Monica Wellington), among other farm-related books, with her young daughter Mabel. An arts and crafts project will be offered and healthy eating snacks will be served.

Please join us for these FREE to the public parent and toddler board book reading sessions.

Chef Shout Out

Rising with Andrée Falls, Owner of Sage Bakehouse

Chef Andrée Falls Shopping at the Santa Fe Farmers’ Market

One of Sage Bakehouse’s Tomato Tartines with produce from Malandro Farm.

Click here for the recipe

American culinary expert James Beard is quoted as saying, “Good bread is the most fundamentally satisfying of all foods; and good bread with fresh butter, the greatest of feasts.” Sage Bakehouse owner/baker Andrée Falls agrees. She offers 14 delicious varieties of bread at her artisan bread bakery and complements them with excellent, fresh ingredients to create delicious tartines, panini, soups, and salads at her café (535 Cerrillos Road in Santa Fe). She says, “We’re a bit food-obsessed, not about fussy presentations.”

Falls grew up in a restaurant family and “by the time she was eight, she was wearing an apron and has been cooking and baking ever since,” according to her website. “But not the same kind of cooking that my mother did in her 1970s Dallas restaurant,” she emphasizes. After three years in Paris and an apprenticeship in Upstate New York with cookbook author and exceptional baker Michael London, Falls decided to open a bakery and small café. “I had the misconception that baking is more controllable than a restaurant, but there is a lot of baking that is not controlled. I learned that working with sourdough bread, there is a different vintage every day. Also, everything ferments faster at altitude – what took 12 hours to ferment in New York, takes only eight hours here – the window to get things right between fermentations is smaller.”

Since she was new to baking, why did she choose opening a bread bakery in Santa Fe with an altitude of 7,199 feet? “Growing up in Texas, I had visited Santa Fe for years. Personally, I enjoy outside activities; I am an avid hiker, skier, and mountain biker. For the bakery, I needed a food sophisticated place with a population large enough to support the business. In Santa Fe, people are interested in high quality, and our retail customers opened the way for the stores to carry our breads, which was crucial to our success,” Falls says. She continues, “it was essential to reach a volume, so that huge investment in the massive oven and mixers would be offset, and the business could become profitable. The restaurants are also important, and I’ll always be grateful to Andiamo, which was the first restaurant in town to serve our bread. Read more…