Long Beach Celebrates Small Business Saturday with Citywide Launch of

Shop LB Program

Yesterday, the City of Long Beach celebrated the citywide launch of its Shop Long Beach (Shop LB) program, a citywide initiative to support small businesses and strengthen the local economy by offering customer rewards for shopping at registered Long Beach businesses. The celebratory photo opp included remarks by Mayor Rex Richardson and other City of Long Beach leaders and showcased participating businesses in North Long Beach, among other areas of the city. The citywide launch comes just in time for consumers to access Shop LB rewards during their holiday shopping and on Small Business Saturday, taking place November 25, 2023.

Join the ShopLB Program!

"Shop LB is a chance for residents to explore the many one-of-a-kind products and services offered by local retailers, earn rewards, and directly support our community's economic wellbeing," said Mayor Rex Richardson. "By shopping local, residents can make a big impact on the Long Beach economy, create jobs, and help our community thrive."

Open to most locally owned, independent merchants throughout Long Beach, Shop LB is now a citywide program with participation from over 100 Long Beach businesses ranging from retail shops, eateries, wellness, services, and more. Shop LB provides the opportunity for customers to earn valuable rewards and incentives simply by supporting their favorite small businesses. By shopping at local businesses, customers can accumulate reward points that can be spent like cash at a wide range of establishments throughout the city.  To learn more, visit shoplb.org.

Small Business Saturday on November 25, 2023

As the holiday season draws near, the City is encouraging residents to support local businesses with all their holiday shopping needs by participating in Small Business Saturday, taking place on Saturday, Nov. 25, 2023. Customers participating in the Shop LB program will earn extra rewards points for purchases made on Small Business Saturday. 


To encourage residents to shop local, on Saturday, Nov. 25, free metered parking will be available in the following locations:

  • Downtown Long Beach: Street parking south of 10th Street, including the Pike Outlets.
  • Belmont Shore: Belmont Shore, including street parking and the five public parking lots.

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