Maximize your profit with the ARA Rental Profitability Program
Every rental operator wants to run a profitable and successful business. To do that, you have to put your business on the right financial path. You can accomplish this with the American Rental Association's Rental Profitability Program.
This interactive online financial program provides the step-by-step process that will put you in position to not only be successful but also achieve maximum profitability.
"It's all about simplifying the art of managing your finances," says Carla Brozick, CAE, ARA senior director of education and training.
"ARA's program demystifies the financial aspect of your business. It uncovers the hidden knowledge in your financial statements and provides you with a thorough understanding so you can speak 'finance' and know what the numbers are telling you. Once you have mastered the basics of your financial statements, you can identify areas that are underperforming, determine the key metrics to track and then create a plan specifically for your business that leads to financial prosperity. It's a process, and this program walks you through it every step of the way," she says.
Nancy Snell, CERP, owner of NJS Design Event & Party Rentals in Clinton, Ontario, turned to the program because she "wanted to see the base costs of her business and how everything was pegged to the sales and other activities we did," she says.
Thanks to this program, Snell was able to "validate our job-costing process," enabling her to "know where we are at and where we are going based on our numbers. You can't plan if you don't know where you are at," she says.
Discover the benefits yourself. In addition to the modules, the program provides Action Idea worksheets, interactive Rental Store Financial Assessment spreadsheets, and the Business Improvement Guide and glossaries - tools to get you on the right path, no matter your financial comfort level.
ARA members can access this program for just $149 for a 15-month multi-user ID.