Harnessing Your Expertise:

How the Addiction Experts Can Work with Media to Improve Reporting on Addiction

Webinar Description

Mainstream media perpetuates many problematic narratives about drug use and addiction that increase stigma, discrimination, and bad policy. One way to address these shortcomings is to increase the coverage of evidence-based approaches to addiction treatment and recovery. To do this, we need bridges between subject matter experts and Media. However, many experts are not trained to interact with journalists in today’s media environment. Thus, this webinar is designed to offer customized training to support interactions between addiction experts and Media. Topics covered include preparing for interviews and how to pitch ideas/op-eds to Media.

Learning Objectives:

Identify stigma in media
Describe how to reduce stigma in media coverage
Tangible tips you can use to improve your interactions and reporting in general

Event Information

Date/Time:

March 1st, 2023

1:30pm – 3:00pm PST / 4:30pm – 6:00pm EST

Registration:

All CPO webinars & workshops are free to access but registration is required

Presenters

Ashton Marra is the Co-Director of Reporting on Addiction, a collaborative project of nonprofit media outlet 100 Days in Appalachia and the Opioid Policy Institute. 100 Days in Appalachia is a 2021 national Edward R. Murrow award-winning publication and as its executive editor, she oversees the work of a team of editors, contributors, and reporters across Appalachia.

Ashton is also a teaching assistant professor in the West Virginia University Reed College of Media, where she teaches news writing, video storytelling, and community-focused journalism. She’s spent more than a decade working as a professional journalist for both public media and commercial news outlets, on local, statewide, and national platforms, including NPR and ABC News.

Jonathan Stoltman is the Co-Director of Reporting on Addiction and Director of the Opioid Policy Institute. In 2019, they completed their PhD in Lifespan Developmental Psychology from West Virginia University and have worked as a researcher focusing on opioid addiction treatment and recovery since 2013. Jonathan’s academic work has appeared in leading journals and national conferences.

Their current work focuses on addiction stigma, the media, and digital approaches to addiction treatment.

Continuing Education

Continuing Education Units and Continuing Medical Units are available for attending CPO webinars. Professionals in many fields, such as nurses and psychologists, may be able to apply the CMEs for their professional development requirements for licensure.

Accreditation: This activity has been planned and implemented in accordance with the accreditation requirements and policies of the Accreditation Council for Continuing Medical Education (ACCME) through the joint providership of OHSU School of Medicine and University of Oregon. The OHSU School of Medicine is accredited by the ACCME to provide continuing medical education for physicians.

Credit: Oregon Health & Science University School of Medicine designates this live activity for a maximum of X.X AMA PRA Category 1 Credits™. Physicians should claim only the credit commensurate with the extent of their participation in the activity.

To receive your CEUs/CMEs:

There will be a poll at the end of the webinar where you can select if you would like to receive a certificate for CEUs/CMEs. The certificate will be emailed to the email address you used to register.

Funding Acknowledgements

Research conducted by the Center on Parenting and Opioids is supported by the National Institute On Drug Abuse of the National Institutes of Health under Award Number P50DA048756. The content is solely the responsibility of the authors and does not necessarily represent the official views of the National Institutes of Health.

Email: parentingcenter@uoregon.edu

Learn more about the Center on Parenting and Opioids