Orange142 is a digital marketing and advertising platform with offices across the US. They help their tourism partners grow their reach and revenue through data-driven media strategies. As the Senior Digital Sales Manager at Orange142, Cassandra Razzi's role is to represent the Northeast, from Maine to VA regarding travel and tourism marketing. She focuses on DMO and CVB clients, EDCs and amusements, museums and trails, and helps them grow their business by reaching new audiences with their unique messages.

Meet Cassandra

You're Invited! Join NYSTIA's DEAI Committee

All are welcome! NYSTIA acknowledges and advocates the need to cultivate diversity, equitability and inclusion (DEI) of the travel, tourism and hospitality industries of New York State. NYSTIA's DEAI Committee meets virtually on the last Friday of every month to discuss new initiatives and outcomes, plan future events, share DEAI resources and New York State case studies, present on panels, and more. NYSTIA's DEAI Committee is open to all NYSTIA members!

Join the Committee!

Travel Show Recap: Reaching New England Travelers

On Sunday, April 28th, your New York Great Destinations Travel Show Booth was displayed at the Dream Destinations Travel Show at the MGM Resort in Springfield, MA. The booth was positioned on a corner near the ballroom entrance, which ensured maximum visibility and accessibility for the attendees. The one-day show saw a lot of attendees from Massachusetts and Connecticut who were eager to plan their next vacation in New York State.

Read the Full Recap

Nominating is a once-a-year opportunity to recognize the amazing work you and your colleagues do every day to advance New York State tourism. Nominate your own organization, a leader, a partner in your county, or a colleague deserving of recognition. Let us know what you and your team have been up to, or let someone know how much you appreciate their hard work!

Nominate Now

During last week's Lunch & Learn Webinar, Kayla Lloyd from BBG&G Integrated Marketing presented on Digital Discoveries: Lessons Learned from Tenement Museum. 

Read the Recap

• Take Action! Efforts in both the House and Senate are underway that will impact aviation security, increase security wait times, and threaten TSA PreCheck. U.S. Travel needs your help to tell Congress to protect TSA PreCheck and lower security wait times.
• Key Issue Talking Points: NYSHTA's 2024 Tourism Advocacy Day one-pager. The comprehensive document highlights their main budget and legislative priorities for 2024 on short-term rentals, the COVID sick leave law, ADA website legislation, and more.

You can access NYSTIA's Advocacy Action Center anytime to View Key Legislation and contact your elected representatives.

The NYS Canal Corporation and the Erie Canalway National Heritage Corridor are pleased to announce that 43 non-profit organizations and municipalities will receive 2024 NYS Canal System Tourism Infrastructure and Event Grants totaling $196,349. The grants will support eight tourism infrastructure and amenity improvements and 36 events along canal waterways and the Canalway Trail.

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Travel and tourism professionals are invited to discuss current DEI issues in the travel industry and inspire the future generation of the industry at the Travel Unity Forum: Cayuga County on Wednesday, May 15, 2024.

Learn More / Register

The Sullivan Catskills Visitors Association, in partnership with Bethel Woods Center for Arts, presents a food festival celebrating the cuisine of the Catskills and beyond. The weekend event (May 10-12) will showcase the beauty, resurgence, and popularity of the Sullivan Catskills and its distinct regional cuisine. Catskill Cuisine takes inspiration from local fare, farmers, and restaurants, featuring chefs and producers participating in tastings and demonstrations.

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Trace history, track miles, and reap rewards through the Canalway Challenge from the Erie Canalway National Heritage Corridor. Reach your personal mileage goal while cycling, walking, or paddling along New York's extraordinary canals. Free and open to all.

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Livingston Energy Group's EV chargers at LEGOLAND New York were featured in the latest issue of Funworld, the digital magazine published by IAAPA, the Global Association for the Attractions Industry. Titled, "The Future of Fun is Sustainable: Attractions Embrace Eco-Friendly Changes," the article highlights destinations around the world, including LEGOLAND New York, that are pioneering efforts to create a greener future for visitors.

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Brand USA's most recent Partner Webinar took a deep dive on the German market. Their team discussed upcoming events, in-market programs and ways to maximize partnership opportunities in Germany. 



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NYSTIA's Sarah Walters provides key takeaways from the April 10th State of the American Traveler webinar presented by Future Partners, which includes updates on travel sentiment, enthusiasm for future travel, and family travel.

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Launched in July of 2020, Spearfish has been successfully utilized by 13 state tourism offices, 41 DMOs and a multitude of other tourism marketers from 25 states to reach tourism consumers from throughout the United States and 12 foreign countries.

Your campaign will focus on your most important in-state, out-of-state, Canadian or overseas source markets to your region with an affordable prior visitation/repeat visitation strategy.

Learn More & Sign Up

The Rove Destination Insights Co-Op program is designed to give members access to industry leading tourism data via Rove's Destination Insights Platform at affordable rates. This program aims to strengthen data and analytics capabilities for all members to maximize the effectiveness and efficiency of its tourism marketing and destination development efforts.

Select from various tourism industry data sources to customize your platform to your needs and share data across your organizations.



Learn More & Sign Up!

No new job postings have been submitted this week, but be sure to view the open positions on our NYS Tourism Careers Page.

Take the Tourism Advocacy Survey | Share your DEAI Case Study

Take the New DEAI Survey | 2024 Tourism Champions Agreement |

Submit a Workshop Proposal | 2024 Travel Show Schedule

WHAT WE DO TOGETHER:

Advancing responsible, sustainable economic growth, community revitalization, small business success, job creation, quality of life and pride of place by realizing the potential of New York State's tourism industry and facilitating the success of NYSTIA members.