THE CROSS CULTURAL FAMILY CENTER 

 WELCOMES HEATHER MORADO

AS ITS NEW EXECUTIVE DIRECTOR

Experienced and collaborative former teacher and long-tenured early

childhood education advocate and leader joins CCFC with long history of

high-quality early care and education in cross-cultural settings


July 15, 2024 (San Francisco) – Cross Cultural Family Center (CCFC) is pleased to announce the appointment of Heather Morado as its new Executive Director. Heather is a passionate advocate and thought leader in early childhood education with more than 25 years of experience working with teachers, families, and children in the San Francisco Bay Area. Ms. Morado will join The Cross Cultural Family Center on August 1, 2024. 

“The Board of Directors is absolutely thrilled to welcome Heather as our new Executive Director,” said Board President Rita Frankin. “Her deep joy, expertise, and commitment to excellence and equity in provision of culturally competent programs and services, will help CCFC maintain and build upon our culture of deep respect for and relationships with our teachers, families, children, and partners as we continue to deliver high quality, community based, and developmentally appropriate early care and education programs across San Francisco.”

The Cross Cultural Family Center Board of Directors lead a collaboration of key staff members and community stakeholders in a six month search process to engage a new Executive Director.  Through this effort, the search culminated with a candidate within its own San Francisco early childhood community who is poised and ready to take the helm of the multiple site agency.  


Ms. Morado has served as Executive Director of a Title V early childhood program in San Francisco for over eight years, and prior to that, as Executive Director of The Innovative Teacher Project, a nationally recognized professional development network in Northern California for educators interested in the Reggio Emilia Approach.  Heather also served as Executive Director of Menlo Park-based GeoKids Child Development Center managing multiple sites and serving primarily federal employee families across northern and Southern California.


Heather received a teaching credential from University of Phoenix, and completed her Masters Degree in Education from Pacific Oaks College.  An active member of the National Association for the Education of Young Children since 2005, Heather was appointed to San Francisco Child Care Planning and Advisory Council in 2023. 


As CCFC’s new Executive Director, Heather will work with the Board of Directors, staff, families, children, and partners to provide overall leadership in the planning, design, implementation, and evaluation of all departments, supervising department heads, and supporting organizational development. With strong financials and diversified funding sources, CCFC has a strong platform for future growth. Heather, working alongside CCFC’s experienced administrative leadership team and dedicated staff, will help broaden CCFC’s awareness, reach, and impact.


Fonda Davidson, CCFC Executive Director stepping down at the end of August 2024 had this to say:

“I am so excited for Heather to join our agency as its new leader! Heather will bring her outstanding background in ECE programming and professional development along with her many years of hands-on executive leadership. She will lead CCFC, along with our colleagues and ECE partners, into a new era in early care and education in San Francisco. The CCFC administrative and program leadership teams, along with our Board of Directors, are thrilled to have Heather come on board as their new Executive Director.”


CCFC believes that children have the right to be safe and healthy, and to be cared for in nurturing and stimulating settings that are thoughtfully designed to address the wholeness of their development. Currently serving approximately 300 children and families across over 10 sites in San Francisco’s Western Addition, Tenderloin, Potrero Hill, Castro/Hayes Valley, Richmond District. and Visitacion Valley neighborhoods, CCFC embodies the belief that children have the right to learning settings that reflect and promote their family structure, ethnic heritage, cultural values, and primary language. CCFC holds Community Care Licenses for three infant programs, seven preschool programs, and one school-age program.


To facilitate a values-aligned leadership search, CCFC partnered with Bay Area-based Walker and Associates Consulting, a woman of color owned and led strategic management consulting and executive search firm. 


More About CCFC

Cross Cultural Family Center (CCFC) provides child development services in cross cultural settings with a commitment to high quality, community based, and developmentally appropriate early care and education programs. Established in 1969 as an extension of a groundbreaking five-year demonstration project funded by the National Institute of Mental Health, CCFC has provided child and family development programs in San Francisco since inception. A culturally and economically diverse six-member board, inclusive of former staff and parents, and staff of over 100 guide CCFC’s work which recognizes the essential role of family and community in promoting positive development of young children and the significant impact of public policy on the economic and social well-being of CCFC’s culturally diverse community. For more information, please visit https://www.crossculturalsf.org/