Communications approach
At Cleanfarms, our goal is to communicate about the pilots in a way that drives program awareness, inspires commitment and shares learnings. Cleanfarms provides promotional tools to site attendants, who are often the 'boots on the ground,' so they can share them with farmers and keep the community up to date with advancements and challenges. We appreciate that these same attendants are keen to share their learnings and feed into initiatives like this newsletter.
Recycling ag plastics in all regions presents similar challenges: access to workforce, contamination, compaction for efficiency, and distance to collection sites. Connecting key stakeholders to share wins and losses is essential to making sure the pilots transition to long-term projects.
Stay tuned for our next newsletter to keep up with the pilots, and click below to learn more about the project's other components.