Years ago search engine optimization was all about search engine rankings and PageRank. Those who cannot keep an open mind about search engine marketing and don't see past these two efforts oftentimes miss out on a few very important byproducts that are generated through SEO efforts that are equally as important as achieving rankings in the search engines. When marketing a website online it is important to always keep an open mind in order to understand all of the potential possibilities that could occur. Having a one track mind in this area of advertising, branding, and marketing could allow you to miss out on some great web opportunities.

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Keywords should always be page specific and based on the content of that particular page. Let's say you run a dress boutique that sells wedding and prom dresses. Why would you try to incorporate prom dress keywords into the wedding dress page? A girl looking for her prom dress is probably in high school and marriage is a long way off. She isn't looking for "the dress," she's looking for the latest is prom dress fashion. Bringing the prom dress shopper to your wedding dress page provides a bad user-experience and might make the visitor feel like they've been tricked.

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