Keywords have to be page specific. Bathroom centric keywords need a bathroom renovation page to be used on. They shouldn't be the focus of the homepage. Their existing site didn't have these pages. They just had a generic design and build page that explained their process. While there was a lot of great content on that page, it had its own set of appropriate keywords. Incorporating "kitchen redesign" would mean sacrificing one of those keywords.  If your site doesn't have the content to support them, you can't include those keywords. That means you're missing out on the traffic that comes from those keywords. CLICK HERE TO READ MORE

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An ecommerce site could have thousands upon thousands of pages of products. Just look at the online shopping giant Amazon; they probably have millions of product pages. Ecommerce sites that only sell one kind of product (cameras, shoes, furniture, etc) might have fewer pages overall, but by no means is it a small amount. On-site optimization is the process of going through you site, page by page, and tweaking each page so it is more search engine friendly. Many e-commerce sites fail to fully optimize their site mostly because of how large they are, but it still has to be done. It takes a lot of time, but it is almost always worth the effort.
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