Rolling Stone just broke its promise to lifetime subscribers
Rolling Stone is angering readers who bought lifetime subscriptions to the magazine by transitioning them from the print edition to a digital one. Understandably, the surprise decision is not sitting well with fans who forked over money to the popular publication, which has a devout following.
According to the article, this notice was sent to lifetime subscribers:
"Dear Rolling Stone Subscriber:
Thank you for being a loyal reader of Rolling Stone. We are transitioning the delivery of Rolling Stone’s lifetime subscribers to a digital format. Your final printed copy will be the June 2024 issue. (Editor's note: The June issue featuring singer Cardi B is shown in the photo.)
The e-Edition format is an exact replica of the magazine you can read on your computer, tablet, or phone. A reminder email will be sent to you every time a new issue is published. In addition to access to the current issue, you will have access to a library of issues for the past five years.
If you need to update your email address with us, or you wish to stop receiving Rolling Stone, please contact customer service at rollingstone.com/customerservice or customerservice@rollingstone.com.
Sincerely,
David Roberson SVP, Subscriptions"
Considering the cost of print and postage, I imagine that this will save the magazine a ton of money. The magazine business - or any print publication business - is not for the faint of heart these days.
With that said, these lifetime subscribers bought into a legitimate offer that should be honoured. Of course, going forward, any new lifetime subscriptions (I would get rid of those completely - they always end up costing a company tons of money) should be for digital editions from Day One.
According to readers, they feel betrayed and ripped off, as they should. They want the full magazine - the one that they paid for.
Of course, it's easy for me to say, I'm not paying the bills for Rolling Stone. But really, lifetime subscribers would be your hardcore fans - the ones who love you the most. Why alienate them?
Read: When a lifetime subscription isn’t for life.
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