Retailers! Get The Toy Insider’s Holiday Gift Guide for YOUR Specialty Store



The Toy Insider Holiday Gift Guide will feature more than 350 toys for kids of all ages, broken down by age group to make for an easy-to-use holiday shopping reference. The guide also includes The Toy Insider’s iconic Hot 20, 12 Under $20, and STEM 10 lists. The first 100 U.S. retailer orders are free for up to five boxes!  Get the details and order now…

Bratz Teams Up with Kylie Jenner to Release Celebrity Doll Collection



Global icon Kylie Jenner is getting the Bratz treatment with MGA Entertainment’s first-ever celebrity doll collection. The Bratz x Kylie collection reimagines the star and entrepreneur as a Bratz doll, pulling inspiration from her personal style and most iconic fashion moments. Read more…

Mattel Reveals New Fisher-Price Sensory Bright Line



Fisher-Price has an array of well-known toy lines across a variety of age ranges, including Little People, Mega Bloks, and others. Mattel is continuing the trend of expanding and growing the brand’s offerings with its newest line of toys, Sensory Bright, the first sensory line from Fisher-Price. Read more…

Playview Renews Licensing Agreement with NERF



Playview Brands has renewed its licensing agreement with Hasbro‘s NERF brand to continue producing BUNKR Battle Zones. As a result, retailers and fans of foam-blasting fun can expect to see new shapes, sizes, and features to keep the battle alive. Read more…

Spin Master Reveals ‘PAW Patrol: The Mighty Movie’ Toy Collection



After 10 years, Spin Master already has an impressive line of PAW Patrol toys spanning playsets, vehicles, figures, and more. Now, with the upcoming theatrical release of PAW Patrol: The Mighty Movie, the company is revealing a full collection of toys themed around the film. Read more…

Power Kid Podcast: Talking ‘Teenage Mutant Ninja Turtles’ with Pat Linden of Playmates Toys



In the latest episode of the “Power Kid Podcast,” host Phil Albritton of Power Kid Design welcomes Pat Linden, Vice President of Marketing at Playmates Toys to the show. Ahead of this week’s release of Teenage Mutant Ninja Turtles: Mutant Mayhem, Linden shares insight on his experience working with every iteration of the Teenage Mutant Ninja Turtles (TMNT) since 1998, including how the team works on developing reimagined toys for the brand. Listen here…

Exclusive: Goliath, Restoration Games Relaunch ’80s Classic Crossbows & Catapults in 2024



Following a Kickstarter campaign that generated just under $1 million in backer support, Crossbows & Catapults is headed back to retail next year. Goliath partnered with Restoration Games for a full relaunch of the crossbow-firing, catapult-launching action game that has become a cult classic since its debut in 1983. Read more…

Jazwares’ Squishmallows Arrive at Canadian McDonald’s



Canadians can now get their hands on the new Squishmallows McFlurry, made with smooth vanilla soft serve blended with pink popping candy and blueberry-flavored syrup. Squishmallows collectors of all ages can also snag a version of the soft and loveable plush toy in Happy Meals for a limited time. Read more…

Mattel Target of Elaborate Hoax Mounted by Climate Activists, Daryl Hannah



The Toy Book was the first to blow the lid off of an elaborate hoax targeting Mattel and its Barbie brand this week. A group of climate change pranksters and activists duped multiple media outlets with the fictional “MyCelia Barbie,” a product that purports to be “decomposable, just like people.” Read more…

Exploding Kittens Releases New Game Inspired by Upcoming Series



Exploding Kittens is a company well known for its namesake game that asks players to collect cat cards, attack others, and defuse the Exploding Kitten. In anticipation of the upcoming Exploding Kittens Netflix adult animated series, the company has released a new standalone game featuring themes from the show. Read more…

WiT Names Wonder Women Award Finalists

Women in Toys, Licensing, and Entertainment (WiT) has officially revealed its lineup of finalists for the 2023 Wonder Women Awards. Read more…

American Girl Dolls Turn into Disney Princesses



American Girl has an impressive portfolio of dolls, each with their own stories and personalities ready to inspire kids. Now, things are getting even more magical at American Girl with a new Disney Princess collection made for royalty everywhere. Read more at The Toy Insider…

Ravensburger Releases New Star Wars, Disney100 Villainous Titles



Ravensburger adds two new games to its Villainous product line. Star Wars Villainous: Scum and Villainy and Disney Villainous: Introduction to Evil (Disney100 Edition) are now available. Read more…

MGA Reveals Fluffie Stuffiez 2-in-1 Sensory Plush Toys



MGA Entertainment’s latest toy collection is combining some of the hottest toy trends: surprise toys, sensory toys, and plush. The Fluffie Stuffiez are plush toys designed for kids ages 6 to 9. Read more…

Spin Master Reveals New ‘Bakugan’ Series, Expanded Retail Offerings



Bakugan, the battle-centric anime and intellectual property, is getting a series of refreshes, thanks to an upcoming television series and a new toy line from Spin Master. Read more…

Fight the Foot Clan and Grab Some Pizza — New TMNT Merch From Youtooz Is Here



If you’re as excited for Teenage Mutant Ninja Turtles: Mutant Mayhem as we are, you might be getting nostalgic for the turtles that came before. Youtooz has you covered with a whole new collection of classic TMNT figures and plush. Read more at The Pop Insider…

Spielwarenmesse Continues to Welcome Consumers on Model Railways, Construction Open Day



Spielwarenmesse will again open its doors to consumers after positive feedback this year. On the last day of the event, consumers will be welcomed in Hall 7A for Open Day, where they will have an opportunity to experience the Model Railways and Model Construction sectors. Read more…

Pop Mart Continues Growth, Opens 2 Additional Australian Stores



Pop Mart is known for its large offering of original collectible figures, licensed figures, mystery boxes, and more. The Chinese retailer started its global business push in 2018 and hasn’t looked back, with a current presence in 25 countries and regions. Read more…

Funko Reduces Workforce by 12-13%, Nearly 200 Jobs Lost



The ongoing restructuring within Funko will result in a workforce reduction involving approximately 180-200 employees. In a recent filing with the SEC, the Washington-based company stated that it implemented the layoffs, which represent 12-13% of the company’s workforce. Read more…

JAKKS Pacific Reveals 41% Spike in Action Play & Collectibles Sales Amid 24.3% Q2 Sales Dip



Fueled by the power of The Super Mario Bros. Movie and other top licenses, JAKKS saw a 41% spike in sales for the category in the second quarter as the company reported its second-highest first half sales in 15 years. Read more…

David Albert Appointed President of Schleich North America

German figurine and playset manufacturer Schleich has appointed David Albert as President of Schleich North America. In this position, Albert will lead the team into its next phase and accelerate the company’s expansion in North America. Read more...

Magna-Tiles Welcomes Rick Keuter as Product Development Director



Magna-Tiles, known for its magnetic building sets, has appointed Rick Keuter as its new Product Development Director. In his new role, Keuter will be responsible for spearheading the creation of cutting-edge products that align with the company’s mission of Promoting Meaningful Play to children of all ages. Read more…