The simple answer is both - a book and a booklet.

They serve different purposes in expanding your reach and your bottom line. And each situation is different.  You may be looking down your nose at a tips booklet, viewing it as a second-class citizen in the publishing world, even if you are a subscriber to this ezine -- leaving more moolah on the table and less in your pocket because of that. 

Think about this:

• Reach people who want to first sample your knowledge in a tips booklet. They then want more once they realize you can help them content-wise and format-wise.

• The booklet is a less costly door-opener or leave-behind than a book.

• You have an instant value-added product to bundle as a gift when someone purchases your book or any other relevant product or service.

• Providing a product choice to a buyer increases your chance of making a sale. "Which of these is our starting point? (the book or booklet) rather than "Do you want to buy this (book/booklet) or not?" when you have only one publication to offer.

ACTION: Create a booklet from your book or a book from your booklet if you already have one of them. Start with the booklet if you have neither. You can then expand it while already having a product in the booklet.

"Turn your tips into products, your tips products into moneymakers.TM"

Are you overwhelmed in identifying the best starting point for you and find yourself stuck? Let's talk.We're sure to find YOUR "go."