Monday, January 28, 2019 | La Fonda on the Plaza | Santa Fe
New Bonus Program Added to TRENDS Agenda!
Jen Schroer
Tourism Secretary
& the
NMTD Meet and Greet
3:30 pm - 4:30 pm

In response to the selection of Jen Schroer as Secretary of Tourism for the New Mexico Tourism Department, we're happy to bring you a special meet and greet program to reconnect with Jen and her entire NMTD team to conclude TRENDS!

Join your new Tourism Secretary Jen Schroer and her entire NMTD team for a series of round table conversations that will provide a first look at the Tourism Department's shared vision for tourism development in 2019 and beyond. This will be your opportunity to meet your new Tourism Secretary and her staff, learn about their role within the department, and discover how we can collaboratively work together to promote New Mexico tourism.
Review the TRENDS Program
Measuring the Economic Impact of Special Events
8:30 am - 10:00 am
Special Events are major economic impact drivers for every tourism-based community in New Mexico. Events bring in outside tourism dollars and provide jobs and entertainment for local residents. The competition for events continues to grow as so many communities add more events. It is critical to understand what is working well and what needs improvement for your local event, but it is also important to understand the impact events have on the local economy. In this session we will explore the indicators of economic impact for events and why these indicators are necessary for demonstrating the value of tourism development in your community.
Topics include:
  • Proper data gathering and survey design
  • The importance of tracking the number of attendees
  • Adequate sample size
  • Interpreting the results for actionable changes
Chris Cordova
Southwest Planning & Marketing
Partner Emeritus
Rachelle Howell
Southwest Planning & Marketing
Managing Partner
Bridging Business & Government

We are again partnering with the Association of Commerce and Industry and the Santa Fe Chamber of Commerce to bring you the Bridging Business & Government partnership.

Your registration to TRENDS also grants access to attend the Business Day in Santa Fe, hosted by ACI, and the Legislative Reception, hosted by the Santa Fe Chamber of Commerce.

ACI Business Day in Santa Fe: Jan. 28, 7:00 am - 10:00 am
Santa Fe Chamber of Commerce Legislative Reception: Jan. 28, 5:00 pm - 7:30 pm
General Admission
Become a Sponsor
Join New Mexico tourism, hospitality, and businesses leaders along with elected officials for an incredible day of networking, prediction and discovery. Directors, managers and senior leadership from the business community will be in attendance for this 1-day event. Don't miss out on your opportunity to connect with industry leaders and demonstrate that you are committed to the success of the tourism industry!
Thank You Sponsors!
Host Venue
Community Sponsors
The New Mexico Hospitality & Tourism TRENDS & Annual Meeting is the annual marketing and research conference held annually in Santa Fe. In addition to an annual review of the New Mexico Hospitality Association, TRENDS also serves as the annual introduction to the New Mexico Legislative Session with an update on our policy priorities and legislative agenda.

TRENDS will also feature a preview of the latest travel trends and industry predictions from industry experts that will help put your hospitality or tourism business/organization on the right track to succeed in 2019.
Monday, January 28, 2019 | La Fonda on the Plaza | Santa Fe