Brick Marketing SEO Newsletter
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July 20, 2011
Black Hat SEO is like the Dark Side of the Force

Star Wars is a quintessential story of good versus evil. The dark side of the force offers limitless power-and even though Darth Vader's suit is pretty much the greatest uniform ever, it also means he's half machine. The light side of the force requires self-discipline, training and a lot of patience. In essence, the force is a great metaphor for SEO, where black hat SEO and white hat SEO are fighting for search engine ranking positions instead of Luke's soul. But Luke wins in the end, and even Darth Vader realizes the error of his ways. Practicing white hat SEO is the only way to go to come out unscathed. 

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Be Wary of SEO Firms That Spam You!

Google spells it out for website owners in their Webmaster Guidelines for SEO, "Be wary of SEO firms and web consultants or agencies that send you email out of the blue." Regardless of what others may say regarding their motives, Google does not want to see website owners get taken advantage of by unscrupulous, black hat SEO service providers. While some of these "SEO con men" have the smooth talking skills to convince unsuspecting website owners to hire them on as SEO consultants, you don't have to be one of them! One of the biggest red flags warning you about the motives and practices of an SEO provider is if they contact you first.  Unsolicited e-mails or phone calls are annoying for everyone. I get my fair share of people I don't know trying to sell me something I don't need. How many e-mails have you gotten about miracle weight loss meal plans, mail-order Russian brides and African governments that need your help to transfer money? Do you trust the people sending these emails? Hopefully not and hopefully not because you were personally fleeced by one of them. The same rule should apply for SEO providers. If they contact your first, without reason, they're probably SEO con men.

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Brick Marketing is a Boston, MA based full service SEO and Search Engine Marketing company that offers personalized services to companies of all sizes and types throughout the United States.

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