Hi Everyone! 

First and foremost, I want to wish each and everyone of you a very happy holiday and a bright and wonderful 2024!

I am so grateful to you and every member of our community for everything you do, for the opportunity to collaborate, to make great work, and to be a part of your journey in making, using and licensing music for every form of media. Thank you for all that you do.

And, I hope that like me, you’re looking forward to all the opportunities and possibilities of the year ahead. And  that I personally, and Sync Summit as a company, can help you reach your potential in music licensing, music supervision and music creation for all forms of media.

In this letter I have a lot to share with you all, so let’s get right into it.

THE FINAL SYNC CAFÉ OF 2023: LET’S TALK ABOUT SYNC AGENTS AND DEALS:

First, I want to show you all a little love, so I’m going to start by inviting you to one last Sync Café this year on Wednesday, December 27^th at 3PM ET where we’ll have a chat with some special guests, a presentation and a tutorial about Sync Agents.

Specifically, we’ll talk about their role in the industry, how they work with musicians, labels and publishers, all the deal points you should look at before signing with a sync agent, and how you can get the most out of your relationship with your sync agent.

And if you join us for this webinar, as a thank you, we’ll give you a free copy of our all new 2024 Sync Agent Directory Showing up is the only way you'll get it now and for free.

CLICK HERE TO REGISTER FOR THE FREE SYNC AGENT WEBINAR

SYNC SUMMIT AND ADSYNC SUMMIT FIRST ROUND OF SPEAKERS ANNOUNCED

I’m so excited to share with you the first round of confirmed speakers for our 2024 in-person+online events: The Sync Summit LA, taking place at El Cid from 5-7 February and our AdSync Summit, taking place at the Hard Rock Hotel in NYC from 10-12 April.

We have over 30 speakers confirmed for each event, and when everything is said and done, we’ll have over 100 speakers taking part at each event in LA and NY. 

I really hope you will join us at one or both of our events, which have been designed to provide you with the connections, the tools, the knowledge, understanding of best practices and the opportunities to do your best in music and media. 

Here’s a quick review of both events:

FEBRUARY 5-7: THE 2024 SYNC SUMMIT LA AT EL CID AND ONLINE IN SILVERLAKE, CALIFORNIA: 

The Sync Summit LA is our event for everyone working in music and media to network, learn, collaborate and share – from film to interactive, to streaming to ads, trailers, promos, sports, social media and podcasts, it’s three days of conversations, workshops, live briefs, networking and showcases. 

CLICK HERE TO LEARN MORE, SEE A LIST OF CONFIRMED SPEAKERS AND REGISTER FOR SYNC SUMMIT LA

APRIL 10-12: THE ADSYNC SUMMIT, TAKING PLACE AT THE HARD ROCK HOTEL IN NYC AND ONLINE.  

The potential of the effective usage of music in and ad or by a band not only elevates a brand, makes ad campaigns more effective, but it also can help artists build sales, reach new audiences and generate significant revenue.

The AdSync Summit is the first and only event that focuses on the ways and means music is used in advertising and by brands, which is a very different world than every other form of music for media.

For example, did you know that most music decisions are made without a music supervisor being involved at all? And did you know music decisions may come from any one of several stakeholders – from the brand manager to the editor to the creative director at the ad agency to the producer or the copywriter?  

There are so many differences between how music decisions are made for ads and by brands and how the ad/brand ecosystem works in comparison to every form of media, I believe it is necessary for anyone wanting to be successful in this sector to build a separate strategy, competency and network that’s distinct from their approach to other media.

My mission in creating the AdSync Summit is to provide brands, ad agencies and the music industry with a forum that fosters conversations around the evolving usage of music in ads and by brands, and how people wanting to work in this space can do so successfully and create win-win-win relationships between brands, agencies and everyone in the music business.

The AdSync Summit is the first and only event in the world focusing on ad music and branded musical usages, and we hope you’ll join us at our inaugural event to help us shape and define the future of music for ads and brands.

CLICK HERE TO LEARN MORE ABOUT THE ADSYNC SUMMIT, SEE A LIST OF CURRENTLY CONFIRMED SPEAKERS AND REGISTER

And if you want to be considered as a speaker, to showcase, or want to learn more about sponsorship for either event, just email me at mark@syncsummit.com and I’ll give you more info on how to get involved

UPCOMING MUSIC LISTENING SESSIONS:

For 2024, we have four all new listening sessions coming up, and we’ve changed a few things moving forward to make the experience better than ever. Here’s all the details, starting with the session dates, guests and times.

·     January 14: TV/Film Music Supervisor Fernando Heyfte

·     January 20: Brand Music Supervisor Gary Nuell

·     January 21: TV/Film Music Supervisor Mike Turner

·     January 27: Advertising Music Supervisor Sophie Urquhart

All of these sessions will give you an opportunity to connect your music to a key decision maker in our industry, make a connection and learn what that music supervisor is working on and how to submit to their projects.

The benefits you get from these sessions are:

• Making a personal connection with a music supervisor, coordinator or sync agent where you can meet and talk directly.
• Submitting a total of three songs for our guest to review and keep for their projects.
• Have two songs (one more than in the past) listened to and get live feedback during the session.
• Get live briefs to submit music if the guest has an active music search.
• Get a video archive of the session for future review.
• Get your songs shared with the guest in a final playlist for future review and usage in their projects.
• Get your music shared to everyone in Sync Summit’s network and our social media.

The cost for taking part in this Listening Session is $100 and includes the session, listing in the Session playlist and access to all session video archives.

Click this link to learn more and register

COURSES AND MENTORING PROGRAMS: MUSIC IN ADS, THE SYNC COURSE AND SYNC SUPPORT:

If you want to get a comprehensive, immersive, personalized mentorship on all the aspects of music in media, I’d like to invite you to join one of our two upcoming online classes or our sync mentoring program. Here’s the details:

The Sync School With Chris Mollere, Starting January 7^th.

This is a six-week course that’s been designed personally by me and music supervisor Chris Mollere to give you all the information, tools and insight you need to build a successful sync practice, whether you’re an artist, an aspiring music supervisor or building a sync agency.

Click here to learn more about the benefits and elements of the Sync School and how to signup.

The Music In Ads Course With Josh Rabinowitz, Starting January 18^th.

This is a six-week course focusing making and syncing music for the ad industry and for brands. It is the only course of its kind, and will take you through live exercises, teach you how the ad music world really works, how to navigate and do business in it successfully, and leave you with a firm foundation for building an ad/brand music practice as an agent, artist, producer, creative, music supervisor or executive. 

Click here to learn more about the benefits and elements of the Music In Ads Course class and sign up

Sync Support With Chris Mollere And Mark Frieser – A 12-Month Program – Enroll Any Time.

Music Supervisor Chris Mollere and I designed this 12-month program to provide a limited number of people with personal coaching, mentorship and development of all aspects of their sync career. This program includes personal consulting with Chris and, including working with you to refine the way you make, package and deliver music, providing you with introductions to guests from across every sector of the music community, helping you work out issues of paperwork, negotiation, group collaboration, listening sessions, chats, listening and giving feedback on over 25 songs, exclusive songwriting camps and so much more. 

Sync Support was created for those looking to make a long-term commitment to success in music creating and licensing for media, and if you’re one of those people, click this sentence to learn more and sign up for Sync Support.

And that’s it for now. I’ll be back at you after Christmas to share with you some music from some of our collaborators and some additional surprises for the end of 2023.

Happy Holidays!

Mark Frieser

CEO, Sync Summit/Disconic

We just finished up our first AdSync Session and it was amazing. 

There are so many reasons why it was amazing, and I’ll get to all of them, but the main reason this was awesome is that we and our partners did something no one has ever done before to empower musicians looking to connect their music to the ad industry and to brands.

So what exactly did we do? 

We partnered with the SPSP – one of the largest organisations of ad creatives, music producers and agencies in Europe and bridge.audio – a tech company enabling music makers and creative decision makers at ad agencies and brands to connect, collaborate, license and create amazing music for messaging to create a new library of over 1100 songs from our community that will used as music resource for all 55 members of the SPSP.

And to make it even better, all the music and the musicians behind the music are connected directly to the agencies and the members of the SPSP if they wish to license a track from this new database. And, I’m going to expand the reach of this library by sharing it here, today, with my community and my network of music supervisors, agency creative and brand managers. 

Here’s the first and best 100 songs as selected by bridge.audio and our team.

And here is a link to the other 1000 songs that were selected be bridge.audio and our team as great songs for ads and brands.

Then we gathered a panel of six key ad/brand music supervisors to discuss ad music, technology and listen to selected music from this new library. 

All told, we had over 360 people from across the world attend this two hour panel, and the archive and password links are below for your review.

https://us02web.zoom.us/rec/share/JqbfJa2j0JLspHeVoR0FeL8B4jEmmR4VEgph3UaRMkjEQDkMyMbkkoxyVemeYCJd.DbLAsVmUID1QSG6g

Passcode: bgS#P5TZ

This was awesome and we’re going to do a lot more of these sorts of events with our partners and speakers as we get closer to the date of the AdSync Summit in April 2024.

Thanks again everyone who took part!

Best,

Mark

P.S., I promised everyone who took part I’d give you a list of clearable 90s songs to cover – click here to get it.