A Message from the ISBT President - Why You Should Attend BevTech 2024
Dear friends and colleagues,
We are just a few weeks away from our Annual BevTech conference. Since joining ISBT, 13 years ago, and attending my first conference, this has become a ritual for me, and I plan my trips and work agenda around it.
Within ISBT, it is the same. Our year is planned around this event. Years in advance, we secure the venue. We invest time and resources researching industry trends, discussing with experts, connecting with our network, and leveraging learnings. Then we design the program, and, of course, this is done with our volunteer members, Board of Directors, Technical committees, staff structure and speakers. As with our members and their companies, we strive to be customer-centric, and the program is designed with our membership at the center, understanding they are making an investment and need to see great return on that investment.
So, let's discuss the 2024 BevTech conference and why you should attend. I’ll make it easier for you to decide and you can use these points to explain it to your boss if you are still waiting for authorization.
To read the full letter, click the button below.
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