The 2023 TOTY Awards Issue of The Toy Book is Here!

In our special-edition, commemorative issue of The Toy Book, we’re shining a spotlight on the 2023 Toy of the Year finalists across 17 play-focused categories and four new people-focused categories. Read the issue here...

LEGO Releases Braille Bricks for In-Home Play



Ahead of World Blind Awareness Month, The LEGO Group has released LEGO Braille Bricks, which are now available to purchase online for the first time. LEGO Braille Bricks — Play with Braille is aimed at kids ages 6 and up and has been designed for anyone who is curious about braille. Read more…

Disguise Reveals Collection Inspired by DC’s Preschool Series ‘Batwheels’



The costume division of JAKKS Pacific revealed a collaboration with Warner Bros. Discovery Global Consumer Products inspired by DC’s hit preschool series Batwheels. This collection will include an array of kids’ costumes and wearable 3D vehicles inspired by the key characters featured in the series. Read more…

CBS Studios Acquires TV Rights to ‘You Don’t Own Me’ Barbie Versus Bratz Book



As Barbie: The Movie becomes Warner Bros. highest-grossing movie of all time, CBS Studios has acquired the rights to make a TV series inspired by You Don’t Own Me: How Mattel V. MGA Entertainment Exposed Barbie’s Dark Side. Read more…

‘Saved By the Bell’ Cast Reunites to Promote Moose Toys’ Beast Lab



Mario Lopez and Tiffani Thiessen, also known as A.C. Slater and Kelly Kapowski from Saved By the Bell, are teaming up to promote Beast Lab, Moose Toys’ latest surprise toy combined with science experiments. Read more…

Jazwares’ DevSeries Collection Brings Virtual Roblox Games to the Toy Box



Jazwares’ new DevSeries toy collection features fan-favorite gaming characters from within the Roblox universe. This collection is jam-packed with items, with the toys generally fitting into six categories: plush, sqooshems, multipacks, mystery figures, hangers, and collectors bundles. Read more at The Toy Insider…

Toikido Names Sean Does Magic as ‘Piñata Smashlings’ Ambassador



Toikido has named Sean Sotaridona, a magician and influencer also known as Sean Does Magic, as a brand ambassador for its intellectual property and Roblox game Piñata Smashlings. Read more…

Red Planet Group Teams Up With PMI to Release Pudgy Penguins Line in Canada

The Pudgy Penguins NFT brand is expanding its range of collectible figures, plush toys, and accessories to Canada. The products will come from a collaboration between Red Planet Group and PMI Kids’ World. Read more…

Pokémon Sleep Celebrates 10 Million Downloads Worldwide



The sleep tracker app from the Pokémon Company International reached the milestone just a month after its launch in late July. To commemorate 10 million downloads, players will be able to collect a special in-game gift now through 1 a.m. ET on Sept. 22. Read more…

Godzilla Stomps Into U.S., Launching Official Online Store



Toho International has officially launched The Godzilla Store, a one-stop shop for fans and collectors of all things Godzilla. From figures to apparel and everything in between, the Godzilla Store has a diverse range of offerings, including rare and exclusive items that have never been available in the U.S. before. The store will also include products from fan-favorite Godzilla partners, such as Bandai and Super7. Read more at The Pop Insider…

Build-A-Bear to Host Exclusive Documentary Premiere at Toy Fair



The red carpet will be rolled out at this year’s Toy Fair for an iconic furry friend. Build-A-Bear will be premiering its new film, Unstuffed: A Build-A-Bear Story by documentarian Taylor Morden on Sept. 30 at the Javits Center. Read more…

Douglas Reveals New Cute as a Bug Plush



Douglas is known for its assortment of soft plush and has tackled everything from classic bear plush to the mythical world of unicorns. Now, the company has revealed new additions to the Cute as a Bug collection coming this January. Read more…

Hunter Price and Crayola Unveil Collectible Erasers ImagiPals



Hunter Price International and Crayola have teamed up to create collectible eraser characters. Crayola ImagiPals can be used to tell stories, act out scenes, and create unique little worlds. The debut collection, Animal Kingdom, includes six mystery animal characters from around the world. Read more…

Bandai Namco to Open Nanoblock Store at American Dream Mall



Bandai Namco is officially opening a Nanoblock storefront at the American Dream Mall in East Rutherford, New Jersey. This is the first semi-permanent Nanoblocks location on the East Coast. Read more…

Tamashii Nations to Open First U.S. Flagship Store



The flagship store location for the brand opened in June of 2022 in Tokyo, Japan, followed not long after by a store in Shanghai, China. Now, Bandai Spirits is taking things stateside with a flagship U.S. store in New York City. Read more…