Brick Marketing SEO Newsletter
www.BrickMarketing.com
| June 9, 2011 |
| Avoiding Duplicate Content is Key for SEO |
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 It's important to note that duplicating content isn't always done maliciously. For example a web page, and the "printer friendly" version of that page are technically duplicate content but the search engines realize this and don't penalize for it. In some cases people just don't have the knowledge and don't realize that they are creating duplicate content. Some web developers don't build sites with SEO in mind and may create two homepages: the regular one and one that is listed as the "default" or "index". While the content is the same, the pages are different and each have different inbound links. Splitting the link value like this is very bad. One of the key components of SEO is building quality, inbound links to your site which builds trust with the search engines. The more that you have, the better. If half of these links are going to the homepage and half are going to the "index" homepage neither one of them is reaping the full benefit of these links.
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| When SEO Clients Won't Help Themselves! |
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 It's not unheard of for a client to come in with an idea (or full-blown plan) of what they want their SEO to do and how to go about doing it. And while I appreciate the enthusiasm, sometimes clients can get in their own way and actually hinder their the growth of their website
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