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Put branding, front and center, Sally

After having grown their operations into four states, with services to the entire upper midwest, Control Installations of Iowa (CI3) no longer fit their name. Basepoint Building Automations was born and with it, a new brand identity.


Read below to learn how we helped them extend their brand and keep their services front of mind with customers and the general public.

Caution - Automatic Brand Positioning Ahead

Our customized door decals include company logo and contact into.

When the sister companies Automatic Door Group and Control Installations of Iowa began working together under Basepoint Building Automations, the company knew it was time to spread the word about their combined expertise and depth of services.


They looked into adding their new branding and contact information to the automatic door caution signage they were already purchasing, but none of their existing vendors were able to provide customization.

They tapped Beeline and Blue to create customized decals that carry the company name and 24/7 service phone number.


We were able to create two versions for them—one for switch-accessed doors and one for fully-automatic doors. The decals are printed on both front and back to be visible when applied to glass doors. The adhesive side uses a split-paper backing for easy installation on-site.

Customized decals are rare in the automatic door industry. But, now that Basepoint has found Beeline and Blue, they too can build the same name recognition and service awareness that only national suppliers could do before.


Do you have a project no one else has been able to produce? Contact Beeline and Blue. We love a challenge! Our skill, depth of experience, and creativity with graphics creation is unmatched.

Looking for customized window decals? Contact us today!

Next Monday—May 15th—is 515 Day

The Greater Des Moines Partnership is inviting us all to participate in 515 Day, a community-wide effort to uplift our region, support our local community, and celebrate the vibrancy of our area. Get out and explore all Des Moines has to offer that day, and use the hashtag #515Day on social media to share your adventures. Want to help promote the event? Let Beeline and Blue create posters, banners, or handouts to spread the word to friends and neighbors.

Learn more about the 515 Day event.