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Did You Know?...........
Even in this modern digital world, the ever-reliable newspaper is still alive and in some areas thriving. There are many markets such as here is South Texas where the newspaper is relied upon for the LOCAL issues, sports, entertainment and yes – advertising. Local businesses on a budget (and that’s all of us) should not throw aside the economic benefits of a targeted advertising strategy through the local papers. The cost of newsprint advertising versus direct mailing is vastly cheaper and you don’t incur any postage costs. A direct mailing to the addresses covered by that same newspaper readership can cost thousands of dollars. Let's not forget that a single paper can be read by multiple people; for example, ONE paper at the barbershop or salon might be read by dozens of clients during a one week span. Now that's getting a bang for your buck!
In a 2021 study, “57% cited the local newspaper as their top resource for making shopping decisions”. Know your target audience, and if they are age 50 or over, you might be surprised at the difference a print media campaign could make in reaching those potential customers. Additionally, many newspapers are embracing the digital age by offering special rates to their online newspaper advertisers, giving your business two ways of reaching your customer base.
Do some thinking on your current advertising strategy and ask yourself these questions:
1. Is it working as well as you’d like?
2. Could you afford an additional advertising pathway?
3. Do you want to reach more customers?
8 Newspaper Advertising Tips You Can Use To Boost Sales (atouchofbusiness.com)
Home | TMC Publications Co. (read about the impact newspapers have on local business)
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