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Hello, CRUSA family!


If you haven't signed up for this year's Global Travel Exchange in Charlottesville, drop everything and do that right now! Don't miss your chance to join over 30 of your regional colleagues at this year's event.


Reasons to join?


  • 28 European Tour Operators from the UK, Ireland, Germany, Switzerland, France, Belgium, and The Netherlands.


  • 7 Receptive Tour Operators.


  • A fantastic venue - The Forum (Kimpton) in the Wine Enthusiast current Wine Region of the Year, Charlottesville, Virginia.


  • An opening kickoff event at Monticello's beautiful Montalto, overlooking the city.


  • And the largest Global Marketing Update ever with 10 presenters offering the latest updates and trends in CRUSA's overseas markets. 


Don't miss YOUR best chance to expand your international business with CRUSA's biggest event of the year.


Registration closes in two weeks, so don't miss out. Scroll to the end of this newsletter for more details and REGISTER TODAY!


See you in Charlottesville!

Scott 


Scott Balyo

Executive Director

Capital Region USA

International Visitation



Elevating Travel Intent: Capital Region USA generates in destination visitors with Amadeus’ digital advertising solutions


CRUSA hosted its first campaign with Amadeus, utilizing the platform's technology solutions to drive visitation to the Capital Region. The 10-week campaign ran in winter of 2024 and produced 4,500 geolocation and booking conversions. Learn more about the campaign in this case study produced by Amadeus.

Why the US is the Top Country for Tourism

A new report published by the World Economic Forum highlights the nation's promotion of natural and cultural resources and commitment to sustainability and tourism. Read more.


2025 International Marketing Program

Overseas visitation is back and international travelers are eager to visit the United States. Keep your destination top of mind as these travelers are planning their American holidays by participating in CRUSA’s 2025 International Marketing Program.


CRUSA's overseas offices promote the region, train travel agents, and fulfill requests for information. Their primary tool for doing all this? The Capital Region USA Holiday Guide produced by Miles Partnership.


Produced in three languages (English, French, and German), the holiday guide is packed with travel tips, itinerary suggestions, and compelling stories and photography.


The guide will be released in market winter 2025 inspiring travelers to pick the Capital Region for their 2025-2026 vacations.


In addition to the holiday guide, CRUSA’s Marketing Program includes website ads, consumer newsletter features, and more.


Be sure to budget for this key market segment of overseas travelers who stay longer and spend more money!


View the full details for CRUSA's 2025 Integrated Marketing Program and learn more about additional opportunities with CRUSA and Brand USA.

Reservations will be accepted through August 30th.


Contact Carly Stedmen Norosky to reserve your spot!

Reserve Your Space

Register for the 2024 Global Travel Exchange

Registration for the 2024 Global Travel Exchange closes August 16th! Capital Region USA's annual marketplace connects the region's travel suppliers, overseas buyers, and receptive operators in face-to-face appointments, regional familiarization tours, and engaging networking events.

 

Where: Kimpton The Forum Hotel, Charlottesville, Virginia

 

When: September 16-18, 2024

 

Cost: $1295 for first attendee; $795 for second attendee


Registration Deadline: August 16, 2024


Room Block: A room block rate of $179 per night is available for GTE attendees. Book by August 16th.

 

What's included: Marketplace orientation, appointments and networking events as well as attendance at Global Market Update, CRUSA's annual education event for the regional travel industry. Breakfasts, lunches, breaks, and kick-off dinner on Monday night are also included with registration.

 

Program: View the event schedule here.

Register

IPW Leads Available

Leads from IPW are now available.


Contact Kimberly Petersen to receive the leads report.