Audi Rings
Audi Retail Digital

July 2024 - Newsletter | Issue: 52
 

Last month, we kicked-off the Summer of Audi Sales Event, refreshed the Military Select Program, and updated the Summer of Audi campaign performance.


This month, we get ready for oADD, expand the list of Certified Provider Program offerings, pilot the Stream NitroLeads product, review Foureyes Summer of Audi campaign performance, and take a deep dive into June's Tier 3 website performance metrics.
 

Program Announcements
 

Get Ready for oADD!

oneAudi Digital Dealership (oADD) Platform Dealer Launch


Audi of America and Audi AG have built a proprietary Tier 3 website solution we will be leveraging globally called the oneAudi Digital Dealership (oADD).

The oADD Platform will create a seamless shopping experience, connecting Tiers 1 and 3. This connection of Tiers 1 through 3 is intended to keep the customer in the Audi ecosystem, driving stronger cross-tier traffic and conversion opportunities. 


oADD will replace the Dealer.com platform for Audi dealers over the course of the next 12 months. Beginning this summer, Audi dealers will start migrating their Tier 3 websites from Dealer.com to oADD. The rollout will be a phased approach beginning with 5 pilot dealers in August, and then migrating the remaining dealers at an approximate rate of 25 stores per month.


We look forward to sharing more oADD excitement with you soon!
 
 

AoA Tier 3 Certified Provider Program Update

To align with our goals of offering our dealers a selection of the best-in-class third-party tools, additional products are continuously being added to the Tier 3 Certified Provider Program.

New vendors and enhanced tools include:

  • Adpearance
  • CF Search Marketing
  • DealerFX
  • Dealer Teamwork
  • Digital Air Strike


  • Impel
  • Team Velocity
  • Text2Drive
  • TradePending
  • VIPdrv

For a full list of certified providers and packages, please visit the Enrollment Center. More information on new products and providers will be available once they are ready for enrollment.


If you need assistance with enrolling, please reach out to your Modern Retail Consultant or support at support@audidigitalprogram.com.
Enrollment Center
 
 

Summer of Audi Stream NitroLeads Promotion

Participating Audi dealers can pilot the Stream NitroLeads product for 90-days!


This opt-in promotion is intended to generate incremental shopper engagement, as well as Sales Event offer awareness, on Tier 3 Dealer Websites during the Summer of Audi and beyond (program will run through Oct 2024).
Read More
 

Insights
 

Audi Retail Digital by the Numbers | June 2024

Take a deeper dive into June's Tier 3 website performance. With 4.7M unique visitors platform-wide, total unique visitor count rose +37% YoY.


The Q5 continues to outpace all models with 399k VDP views, followed by the Q8 (223k) and Q7 (216k).
See the Numbers
 
 

New Courses Now Available to Support ARE

To further support the Audi Retail Experience (ARE) program, we are excited to announce two new courses available to the Dealer Network:

  • The Value of the Digital Retailing Champion
  • The Audi Way


If you have any questions, please reach out to your Modern Retail Consultant (MRC).
Read More
 
 

Summer of Audi Foureyes Performance Update

AoA and Foureyes, a certified lead reanimation provider, are offering the dealers a 60-day free promotional offer to utilize Foureyes’ full suite of products for the duration of Summer of Audi.
Read the Results
 
 

Industry Mid-Year Review | Cox Automotive

In-depth, 2024 mid-year Automotive Industry review including:

  • Dealer Sentiment Index
  • New-Vehicle SAAR
  • Economic trends
  • Automotive market performance
  • OEM inventory constraints
Read More
 

Webinars and Discussions
 
Cox Automotive Business Continuity Webinars

Workshops and Webinars from Dealer.com
In today’s environment, you might be relying more on your digital storefront, delivering vehicles for extended test drives, ramping up virtual services, or refining your online-to-instore processes.

Dealer.com has compiled a collection of market insights from industry experts to help you navigate this continuously changing landscape.
Webinar Archive
 

Recommended Resources
 
 
Program Support
 
24/7 Dealer.com Support - Inventory, Websites, Outages

Dealer.com Audi Performance Management Team - Digital Strategy Discussion

Audi Intelligence (AI) and Certified Partner Program - Unite Digital
 

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