Audi Rings
Audi Retail Digital
May 2024 - Newsletter | Issue: 50
Last month, we announced the Summer of Audi Tier 3 dealer campaigns, launched a new Audi Care landing page, and provided updates for the ARE and Certified Provider programs and Find Your Match changes.

This month, we announce Summer of Audi initiatives, provide Certified Provider Program enrollment updates, refresh the Military Select Program, announce automotiveMastermind's latest enhancement, review the 2024 Path to EV Adoption Study, and take a deep dive into April's Tier 3 website performance metrics.
Program Announcements
Summer of Audi Initiatives
During the upcoming Summer of Audi Sales Event, Audi of America will offer enhanced incentive programs to assist dealers in achieving their sales objectives.
To maximize the benefit of this sales event, we're excited to support the following initiatives:
  • Summer of Audi | Foureyes 60-Day Promotion
  • Summer of Audi First Payment Waiver in Digital Retailing Tools
  • Summer of Audi Tier 3 Dealer.com Landing Page
  • Summer of Audi Certified Digital Advertising Provider Support

For questions or assistance, please contact your Modern Retail Consultant.
Tier 3 Program Enrollment Update
On March 21, 2024, Audi of America launched the Tier 3 Certified Provider Program. The program includes over 40 providers offering best-in-class Sales and After Sales tools across 14 product categories.
All dealers are required to enroll with their certified third-party tools through the program, as this will also support the successful migration of Dealer.com websites to the oneAudi Digital Dealership (oADD) platform that will begin later this year. The enrollment window for Audi’s Tier 3 Certified Provider Program will end on May 31.

If you need assistance with enrolling, please reach out to your Modern Retail Consultant or support at support@audidigitalprogram.com.
Military Select Program Update
In June, MY25 vehicles will be added as eligible for the Military Select Program. An updated landing page will be made available for all dealer websites as the June programs are activated.
Insights
Insights
Audi Retail Digital by the Numbers | April 2024
Take a deeper dive into April's Tier 3 website performance. With 4.6M unique visitors platform-wide, total unique visitor count rose +35% YoY.

The Q5 continues to outpace all models with 483k VDP views, followed by the Q3 (328k) and Q8 (288k).
MRC Spotlight | Jarret Boyles, Area 84b
After testing Google mobile website and call tracking phone numbers, Jarrett helped identify and resolve call routing and automated call tracking system issues with the stores in his area.
Path to EV Adoption Study | Cox Automotive
Dive into insights from the 2024 Path to EV Adoption Study as Cox Automotive experts breakdown the EV landscape so far in 2024.

Key takeaways:
  • An increase in EV consideration
  • A shift in demographics of consumers considering EVs
  • The partnership between dealers and automakers to sell more electric vehicles
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automotiveMastermind Update
Private Incentives Insights Reporting

Located in the "Performance Insights" section of automotiveMastermind, this report now includes all your Private Incentives attributed sales, claims and VINs.

We look forward to the continued development of these programs between AoA and aM. Contact your MRC to learn more.
Upcoming Webinars
Webinars and Discussions
Cox Automotive Business Continuity Webinars
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Workshops and Webinars from Dealer.com
In today’s environment, you might be relying more on your digital storefront, delivering vehicles for extended test drives, ramping up virtual services, or refining your online-to-instore processes.

Dealer.com has compiled a collection of market insights from industry experts to help you navigate this continuously changing landscape.
Recommended Resources
Program Support
Program Support
24/7 Dealer.com Support - Inventory, Websites, Outages

Dealer.com Audi Performance Management Team - Digital Strategy Discussion

Audi Intelligence (AI) and Certified Partner Program - Unite Digital