oneAudi Digital Dealership (oADD) Website Platform

Audi of America is excited to announce the first two stores -- Audi Dallas and Audi Lakeland -- have successfully launched on the oADD platform!

The Enrollment Center launched a new “What’s New” page.

Stay informed! When new certified providers or tools are added to the Audi Tier 3 Certified Provider Program, an update will be pushed to the “What’s New” page in the Enrollment Center.

As a reminder, tool enrollment is required to prepare for your oADD site launch.

Audi Limited-Time Special

August 1, 2024 - September 30, 2024

A new landing page supporting the Costco Program is live in Dealer's website sitemap. Eligible Costco members can receive an exclusive incentive off select, new 2024 or 2025 Audi models.

The Audi Dealer Marketing Center (ADMC) now has customizable templates.

Template assets are available in an HTML animated banner, static banner, and website headers as well as an Owner in Waiting Ready for Delivery. Templates are ready for download for use on your Tier 3 website.

Customizable templates allow you to choose a size, model, and CTA, and add your dealership name to any of the available assets. Go to the ADMC and select Assets > Templates.

All-time high 6.1M Unique Visitors

Take a deeper dive into July's Tier 3 website performance. With 6.1M unique visitors platform-wide, total unique visitor count rose +70% YoY.

The Q5 continues to outpace all models with 635k VDP views, followed by the Q7 (339k) and Q3 (313k).

Over 50% of the Audi dealer network has enrolled with the NitroLeads tool.

The NitroLeads e-coupon tool increases Tier 3 lead counts without a drop in overall lead performance. These leads perform better than other lead sources with a higher customer response rate, appointment schedule rate, and Audi brand close rate.

Please contact your Modern Retail Consultant for more information about the NitroLeads tool.

In-depth Automotive Industry review including:

• New and Used Vehicle Market trends
• Brand sales and share
• Inventory updates across multiple segments
• Trending update on Consumer Sentiment