Attendance Awareness Month Update
September 19, 2018
Interactive Chronic Absence Data Map

An interactive map from The Hamilton Project at the Brookings Institution allows anyone -- from parents to policymakers -- to explore the scale of the chronic absence problem documented in the 2015-16 school year data at multiple levels. Hover, zoom in and out, and click around to investigate differences in chronic absence across states, between districts and between schools in a district. Select student characteristics to see rates of chronic absence among different kinds of students. Clicking school characteristics allows you to see rates of chronic absence by grade span and location. Get started exploring your data on the map!

Tweet It!
Chronic absence data is a powerful tool for unpacking barriers to being in #SchoolEveryDay & for developing solutions. Zoom in on the #chronicabsence levels in a school, district & state using a new interactive map @hamiltonproj @attendanceworks @JHU_EGC

Attendance Works! 

Your gift will help fund more great resources to raise awareness of the importance of attendance for student achievement.
What to Do When

Host a press conference talking about the community's or school district's emphasis on attendance. See our tips for media outreach in September.

Unveil student attendance videos. See our attendance videos.

Share tweets (#SchoolEveryDay) and Facebook posts about the Attendance Awareness Campaign. Attendance Works has developed sample tweets, (in Spanish too!) Facebook posts and images. Adapt them to your school, district or organization. See our social media tools.

Share Your Story about the Attendance Awareness Campaign on the Attendance Works AAM website. See our form and Share Your Story Map.
Share Your Story Spotlight!

"Is your child in school today?" asks an attendance awareness campaign developed by United Way of Southeast Mississippi posted on marquees throughout Hattiesburg. United Way SEMS's social media campaign highlighted the effects of chronic absenteeism on a student's educational success. This campaign was featured on the local news channel during the start of school, reminding parents of the importance of attendance from day one. Check out their "Attendance Matters" site.

Students at David Starr Jordan Middle School in Burbank, CA are reminded that "Attendance Equals Achievement" with daily bulletin announcements and weekly robocalls to homes. Students with no absences during the first week of September were recognized with prizes. Every month for the rest of the school year, officials will continue to reward students with excellent attendance.

Troup County Schools in LaGrange, Georgia are integrating attendance awareness messages into school meetings, social media pages, and community events. The district is also creating a video that will be shown at all football home games and shared through social media. At the end of this school year, one lucky high school student will drive home a brand new car as part of a giveaway to reward positive behavior, a contest in which excellent attendance is an important factor. See the announcement of last year's winner here!

Oakland Schools in Oakland County, Michigan are hosting a school attendance conference for adults. "Welcoming All Students - Attendance + Attachment = Achievement" on Sept. 24, will feature Derek Allen, of Starr Learning Global Network on Childhood Trauma. Allen will lead complex discussions related to diversity and racial healing and provide training in trauma-informed care. Breakout sessions include "Addressing Chronic Absenteeism and Truancy Protocol," "Restorative Practice and Positive Behavior Intervention Supports," and a community resource panel. Learn about the conference.
Blog Spotlight

The Cleveland Metropolitan School District (CMSD) has help from a dream team to reduce chronic absence in its public schools -- The Cleveland Browns. The Cleveland Browns Foundation is the lead partner in  CMSD's ongoing "Get 2 School. You Can Make It!" attendance campaign, a community-wide effort involving billboards, yard signs, parent engagement coffees and attendance celebrations. The Foundation supports a uniform distribution program, student recognition during game days, refurbished fields, athlete school visits and a study to investigate a top barrier to getting to school: transportation. What else are the Browns up to? Read our blog.
Resource Spotlight

Attendance Awareness Month partner MENTOR: The National Mentoring Partnership is marking the week of September 17th as Mentoring In Real Life & Attendance Week! Check out MENTOR's new social media toolkit. By collectively driving our social media conversations about mentoring and attendance during the week of September 17, we'll have a better chance at ensuring the broad attendance awareness audience hears our message. Find Sample Tweets, Facebook, Instagram and LinkedIn posts that link mentoring to attendance outcomes in MENTOR's social media toolkit.

The National Student Attendance, Engagement and Success Center (NSAESC)'s new website provides easy access to hundreds of resources aimed at helping schools, districts and states address chronic absenteeism through the design and implementation of early warning systems and Success Mentor initiatives. Intended for a broad audience the site has pages devoted to educators and mentors as well as resources for principals, guidance counselors, My Brother's Keeper Coordinators, researchers, and students. Find recordings of all NSAESC webinars, materials from NSAESC convenings, getting started guidance for those new to the Early Warning System and Success Mentor models and more! See the website.
Event Spotlight

Get Schooled has launched the 2018 Fall Attendance Challenge! Get Schooled, an Attendance Awareness Month partner, has seen the Fall Attendance Challenge initiate a change in school culture and increase attendance as much as 10 percent. See more on Get Schooled's website.
Webinar Spotlight

A great big thank you to the 1,479 registrants for the final AAM webinar, Team Up for Attendance: Data Matters on 9/12. Participants learned tips for using chronic absence data to take action to identify and interrupt attendance barriers before students fall behind! Find the webinar recording, PowerPoint presentation and discussion guide for Data Matters (9/12), Leadership Matters, (3/28), Working Together Matters (5/8), Community Matters (8/15) on our website.
Superintendent Spotlight

Our list of participants in the 2018 Superintendents  Call to Action is growing! As of today, an amazing 676 Superintendents signed on. Of those a terrific 201 Superintendents took an additional step and provided us with chronic absence estimates. We will not publish those numbers, but the names of the 201 appear in an advertisement in today's issue of EdWeek. Superintendents can still sign on. Hats off to these Superintendents for their leadership!
News Spotlight
Sponsor Spotlight

A special thanks to our Attendance Awareness Month Campaign corporate sponsor, Scholastic, for its commitment to help ensure that every child is in school every day. Scholastic's investment makes it possible for us to provide you with free strategies and materials:

Scholastic - $20,000
Social Media

Tweet It!

What are you doing to reduce #chronicabsence this year? Let @attendanceworks know! Submit a brief description & your activity will receive a pin on the Share Your Story Map & may be featured on the AAM website, newsletter or in a Tweet!   #SchoolEveryDay

The new report Data Matters @attendanceworks @JHU_EGC shows how you can use #chronicabsence data to interrupt patterns of inequity & improve outcomes for all kids, particularly our most vulnerable Ss, who deserve an equal opportunity to learn & thrive! #SchoolEveryDay

Mentoring has been proven to help increase attendance in school. Help young people succeed by becoming a #MentorIRL @attendanceworks #SchoolEveryDay
Campaign Convening Partners
See the full list of Attendance Awareness Month partners here.
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