Attendance Awareness Campaign Update

A project led by Attendance Works

August 3, 2023

Laying the Foundation

for 2023-24!

Foundational supports for the whole school have been eroded during the pandemic. Learn how educators can rebuild foundational supports and use a tiered approach to intervention to help bolster student engagement and attendance. 


As the new school year begins, consider how you can help students internalize the value of showing up every day through relationships, recognition and incentives. Keep in mind, the strategy is not to award perfect attendance for a semester or the school year, since the students who struggle will soon be left out. Download a new handout on our new Incentives page!

Our next free AAC Webinar (#3) is: A Welcoming and Healthy Return to School: Ensuring Showing Up, on Wednesday, August 9 12pm-1:30pm PT / 3pm–4:30pm ET. Register for this and the 4th webinar, and check out the recordings of those you missed!

Sign up for our three-part, online PD for educators. Attendance Works team members will show you how to implement strategies, support students and mobilize community partners to engage students (and their families) that are missing school. Register as part of a team

Social media sample!

What are effective outreach strategies for students that cultivate a school-wide culture of attendance & positive conditions for learning? Join @attendanceworks’ 3rd AAC webinar (8/9, 12pm PT/3pm ET) for more insight: @IELconnects @kckschools 

Donate now

Together we have the opportunity to truly change the life trajectory for millions of students. Join the movement to get more kids engaged and back in school. Donate today.

Hedy Chang, Executive Director

Click on image to view

Attendance Tools

To help kick off Attendance Awareness Month and a school year focused on boosting attendance and engagement, schools and districts can host special events and reach out to the media. Our 2023 Count Us In! toolkit has new pages with resources for both actions!  

Download and post our new posters with the 2023 slogan, Showing Up Together! And don’t forget to view the updated Key Messages about attendance for 2023-24 school year.

Parents are a child’s first teacher, but many families don’t have the time or access to resources to encourage early learning. United Way’s Born Learning equips parents, caregivers and communities with the tools they need to create early learning opportunities. 

Anxiety is a serious struggle for many students that can prevent them from engaging at school. Our handout offers brief information on the signs of anxiety and what families can do to support their child. Download it on this page.

City Leaders Spotlight

Reducing chronic absenteeism requires the engagement of the entire community. We've partnered with the League of Cities on its new website page with resources and guidance for city leaders. Check out the interview with Hedy!


The Western Educational Equity Assistance Center (WEEAC) at WestEd invites you to the next three installments of Equity-Driven Strategies for Addressing Chronic Absence webinar series. On September 12, participate in session 4: Increasing Attendance and Engagement for American Indian and Alaska Native Students. Register for all 3.

State Partners

We welcome the Connecticut State Department of Education as our newest AAC collaborating partner! The Connecticut Attendance Awareness Campaign provides districts, schools, and community partners with resources and artwork to improve attendance and engagement.

Corporate Sponsors

A special thanks to our Attendance Awareness Campaign corporate sponsors for their commitment to help ensure that every child and youth is engaged and in school every day. Their investment makes it possible for us to provide you with free strategies and materials.

Attendance in the News

Could the design of your school be hurting attendance? Education Week, July 25, 2023

To get frequently absent kids back in school, you need to understand why they aren't coming, The Almanac, July 18, 2023

Opinion: Too many kids are chronically absent. How can schools bring them back? Yahoo News, July 13, 2023

Absenteeism Data Is Inconsistent Across States. But It’s Improving, Education Week, June 14, 2023

COVID broke the habit of attending school. Now, districts are spending millions to bring kids back, NPR Marketplace, June 27, 2023

Social Media

We are now on Instagram! Find updates on our free resources, strategies, reports and events. Follow us @attendanceworks

Sample Message

To tackle rising chronic absence rates, @attendanceworks has developed the Count Us In! toolkit for the 2023 AAC which offers messaging, positive engagement strategies & tools to help raise awareness about why showing up to school matters:

Campaign Convening Partners

See the full list of Attendance Awareness Partners here.

Attendance Works is a non-profit, national and state initiative. Our mission is to promote equal opportunities to learn and advance student success by reducing chronic absence. Find free downloadable resources, research, consulting services and more on our website:

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