AT THE RACES ("ATR") MEDIA RELEASE

For immediate release, Thursday, January 30, 2014

AT THE RACES' STREAMING DIVISION SIGNS RIGHTS DEAL WITH BRITISH SPEEDWAY

At The Races today announced that its new in-house streaming division, Sport Mediastream, has agreed a long term deal with Go Speed International (GSI), the exclusive media rights owner of British Speedway racing.

ATR will have the exclusive, worldwide right to produce and distribute all Elite and Premier League fixtures, excluding a minimum of 25 fixtures covered by Sky Sports which holds exclusive live TV rights to Elite and Premier League Speedway in the domestic market.  There are 672 fixtures per season across both Leagues. ATR will deliver an audio/visual service of live and archive races, and data, for betting purposes in both online and retail environments. Under its Sport Mediastream brand, ATR will initially deliver a streaming service for the sport to domestic and international online bookmaker partners across PC, tablet and mobile platforms.  

Sport Mediastream will work with GSI to develop and produce dedicated camera coverage infrastructures at various speedway track venues across the country and streamed coverage of major Elite League and Premier League fixtures will be made available to betting shop and online bookmakers in the UK, Ireland and worldwide.    

Sport Mediastream, which launched on July 1^st 2013, has been developed using the latest technologies to meet the specific demands of the betting industry. 16 bookmaker and media partners have already integrated with the platform which ATR uses to serve over 5 million streams per month with superior latency and picture quality.

Terry Russell, Chief Executive, Go Speed International, said:

"At The Races has demonstrated it has a robust streaming platform able to deliver a high quality service. 

"Combined with its existing integrations and specific expertise in the betting industry, we believe they are the ideal partner to help us develop a global streaming and betting proposition for British Speedway."

Matthew Imi, Chief Executive, At The Races, said:

"We are delighted to be able to announce this exciting new partnership with GSI and British Speedway. 

"There is a lot of depth to the sport, performance data, tactics and scoring systems that we think all serve to make it an exciting prospect as a betting product. 

"Through our Sport Mediastream division we look forward to developing this and other opportunities directly with our many bookmaker partners."

For more information please contact:

Matthew Imi

Chief Executive, At The Races

Tel: 020 7420 3203 / 07802 160922

At The Races

● At The Races is the UK and Ireland's most watched dedicated horseracing channel. It launched on June 11th 2004.

● It is a joint venture between BSkyB, Arena Racing Company and other racecourses.

● Broadcasting 24 hours a day, At The Races is currently available to over 13 million multi-channel homes across the UK and Ireland through Sky, Virgin Media and UPC.

● The channel is officially measured in the UK and Ireland and regularly reaches 2 million individuals monthly in UK and Ireland households (BARB & Nielsen).

● Attheraces.com attracts over 2 million monthly unique users (Google Analytics) and operates its own odds comparison service.

● At The Races serves over 4.5 million video streams each month via its own streaming division, Sport Mediastream, with instant race replays available free of charge on attheraces.com. 

● At The Races is distributed into 5,800 commercial premises by Sky.

● Outside the UK and Ireland, At The Races distributes its content into over 30 countries by means of GBI Racing, its joint venture operation with Racing UK.

British Speedway

Elite League

● Comprised of 10 teams which race at home and away twice during their regular season. There are a total of 360 fixtures. The first fixture is April 22^nd 2014 and the last fixture is September 12^th 2014.

Premier League

● Comprised of 13 teams which race at home and away once during the regular season. There are a total of 312 fixtures. The first fixture is April 22^nd 2014 and the last fixture is September 7^th 2014.