First Friday

Art of the Genesee

Studio 678 Art Exhibition

March 1st

6:00 PM

Corn Hill Navigation


Studio 678, now in its 26th consecutive year, captured the Genesee River & Erie Canal when the photo club came on board Corn Hill Navigation's Riverie in the Fall of 2023, supported by an On The Canals grant. This photography will be on display at the Corn Hill Navigation Waterfront Center for 2 consecutive months. Join them for this month's First Friday!


Parking: Corn Hill Landing,, On-Street (Free after 6 PM)


For info, click here.

Geva Theatre

What's on Stage

Lady Day at Emerson's Bar and Grill

Opens March 5th

Various Showtimes

Geva Theatre Center


Lady Day at Emerson’s Bar & Grill recounts Billie Holiday’s life story through the songs that made her famous. In a small, intimate bar in Philadelphia, Holiday puts on a show that, unbeknownst to her audience, will leave them witnesses to one of the last performances of her lifetime. Through her poignant voice and moving songs, one of the greatest jazz singers of all-time shares her loves and her losses.


Parking: Washington Square Garage,, Surface Parking, On-Street Parking (Free after 6 PM and on Weekends)


For info, click here.

Creative Collisions

RocGrowth and StartUp Grind

First Thursdays Creative Collisions

March 7th

5:30 PM

Fattey Beer Co.


Community collaboration and creative collisions are critical ingredients for a thriving and innovative community. Join RocGrowth and StartUp Grind every first Thursday as they invite everyone who identifies as a startup entrepreneur, creative or supporter (mentor, advisor, connector) to meet in person for creative collisions and drinks.


Parking: On-Street (Free after 6 PM)


For info, click here.

Serendipity Labs

Upcoming Events

Annalisa Barron Art Show

March 7th

5:00 PM

Serendipity Labs


Join Serendipity Labs for an evening of abstract art with Annalisa Barron's collection. Indulge in delicious food, beer, and wine as you immerse yourself in the world of her captivating and unique style. Don't miss out on this exciting art show experience.


Parking: Midtown Garage, On-Street Parking


For info, click here.

Data Analysis Workshop

March 14th

5:00 PM

Serendipity Labs


Dive into the world of data at this workshop! Join an evening of learning and networking while elevating your expertise in data analysis.


Parking: Midtown Garage, On-Street Parking


For info, click here.

Open Coworking Day

March 29th

10:00 AM

Serendipity Labs


Have you been curious about coworking space? Check it out for free on March 29th at Serendipity Labs! Learn more about their services and amenities while working out of their beautiful Innovation Square offices in downtown Rochester.


Parking: Midtown Garage, On-Street Parking


For info, click here.

Riverside Convention Center Find Something New

Wine and Chocolate Festival 

March 9th

Two Sessions: 1:00 PM - 4:00 PM, 5:00 PM - 8:00 PM

Rochester Riverside Convention Center


Wineries and wine enthusiasts from across the region can gather for an unlimited sampling of dozens of fabulous wines of all styles and tastes. Samples from distilleries and cideries will also be available. Shop your way through a fabulous selection of tasty nibbles and treats, chocolates, cheeses, and sweets.


Parking: South Ave. Garage


For info, click here.

ROC Home and Garden Show 

March 23rd & 24th

Rochester Riverside Convention Center


The Rochester Home & Garden Show is returning to the Rochester Riverside Convention Center, featuring over 200 exhibitors. The event is presented by the Rochester Home Builders’ Association (RHBA) as a way to give homeowners a one-stop shopping experience for products and services, give opportunities for research into improving their homes, and view outdoor living and landscaping.


Parking: South Ave. Garage


For info, click here.

Native American Heritage Knight

Knighthawks Lacrosse

Rochester Knighthawks

March 9th 7:00 PM

Blue Cross Arena



As part of the league-wide Every Child Matters initiative, the Rochester Knighthawks are hosting their annual Native American Heritage Knight, presented by Seneca Niagara Resort & Casino, as they take on the Albany Firewolves. Players will wear the orange Every Child Matters shooting shirts before the game, and there will be many presentations throughout the knight.


Parking: Civic Center Garage, Court St. Garage, Sister Cities Garage, On-Street (Free after 6PM)


For info, click here.

The Little Theatre

Get Oscar Ready!

Oscar Movie Trivia Party

March 10th 4:00 PM

The Little Theatre



Join The Little’s staff for a night of celebrating movies and the Oscars, in all their messy glory! Oscar movie trivia, plenty of prizes, themed snacks, and a hefty dose of nonsense!

Play pub-style trivia against teams of 1-4 people, competing to win all manner of prizes, including free movie tickets, popcorn, and a PRIVATE SCREENING for you and your friends at The Little! Munch on all manner of items for sale: movie-themed snacks; popcorn, candy, and concessions; plus beer and wine!

Stay to watch the Oscar ceremony (free!) and play Oscar bingo to win! Spin the prize wheel during commercial breaks to win posters and other movie swag items!


Parking: Surface Parking, On-Street (Free on Weekends)


For info, click here.

Celebrate St. Patrick's Day

Downtown Happenings

Runnin' of the Green

March 16th

9:30 AM

Mercantile on Main



Runnin' of the Green Presented by YMCA of Greater Rochester is traditionally the unofficial start of the spring running season in Rochester on March 16, 2024 at 9:30 am! The 5-mile race is a fast out and back course starting on Main Street and running along the Genesee River. Enjoy the free post-race party at Mercantile on Main, and then stick around for the St. Patrick's Day Parade!


Parking: Various Downtown Parking Garages



For info, click here.

Tops St. Patrick's Day Parade

March 16th

12:30 PM

Parade Route Info Here



The Tops Rochester St. Patrick's Day Parade is back for 2024, and will be held on Saturday, March 16, starting at 12:30 PM. The route will begin on East Ave. and Alexander St., before heading down Main St., past the reviewing stand and ending at Fitzhugh St. This annual celebration featuring marching bands, Irish dancers, local vendors and more have helped downtown Rochester be recognized for having one of the best St. Patrick's Day Parades around! 


Parking: Various Downtown Parking Garages



For info, click here.

More Happenings This March

New and Noteworthy

First Friday | Participating Venues

March 1st


Theater at Innovation Square: Upcoming Concerts

Various Showtimes


The Focus Theater: Improv Comedy Shows

Various Showtimes


Harro East Ballroom: Royal Bunny Brunch

March 24th


Central Library: Red Cross Blood Drive

March 28th

@DowntownRochesterNY

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Rochester Downtown Development Corporation

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