Who We Are

The River District Association (RDA) is comprised of a volunteer Board of Directors which includes representatives from River District businesses and property owners, the City of Danville, and other community stakeholders.

What We Do

RDA follows the Main Street model to coordinate the public-private partnerships required to revive the River District. We work with the City of Danville, area businesses, and institutions to develop programs and events to get the community working together to market the area's unique assets, to get the district in top physical shape, and to attract and retain businesses.

Why We Do It

As our City Council and City Manager have publicly stated, the economic health of the city is impacted by the River District. A downtown with empty buildings and blight conveys a negative image. A prosperous downtown tells the world that the business sector can work well with the City to bring about positive change. With a number of development projects taking place, the River District has reclaimed its role as a vital, important and pleasant place to work, shop, and have fun.

What You Can Do

We need YOU! Would like to play an active role in the revival of the River District? Do you have any special ideas or talents, or simply want to volunteer with a project, please contact us by phone at 434-791-0210 or by email. One of our dedicated volunteer board members will respond.

River District Association Staff

Diana Schwartz: CEO

Lashawn Farmer: Programs and Services Director

Kirsten Aherron: Communication and Events Manager

Will Mackaman: Programs and Services Manager

Alyssa Turner: Bookkeeper and Office Manager