Monthly Newsletter - April 2024

Bridging the Knowledge Gap in Market Research and the Accreditation in Public Relations (APR)

Tuesday, April 23, 2024

Noon - 1:00pm

Zoom Webinar


Each April, a special spotlight is shined on the Accreditation in Public Relations (APR) credential, which certifies completion of a voluntary, multi-step program designed to improve the practice of public relations. Our special guest experts for this webinar will provide valuable insights into the critical role that research plays in shaping effective PR strategies.


* Carolyn Smith Casertano, APR, Fellow PRSA, a communication professor of practice at the University of Arizona, will delve into the synergy between market research and APR, illuminating how they complement each other to enhance your PR initiatives. 

* Meredith Ford, Partner & Regional Vice President for NüPOINT Marketing, on why research is vital to the public relations profession, and tips for accommodating and conducting research 

Whether you're a seasoned practitioner or just starting in the field, this webinar promises invaluable insights to sharpen your skills and broaden your understanding.

$5 for Members | $15 for Non-Members | Free for Students

Last Day to Register is TODAY! Monday, April 22

Register Now!
Click here to learn more about APR

Special Message from PRSA Southern Arizona's Board President

Laura Kruszewski, MBA  

Hey PRSA Southern Arizona Chapter! I hope your 2024 is off to a strong start. We’ve already had two great events so far: the Storytelling Strategies: Advice from Local Media webinar held in February, and the Peak Performance Mixer held in March with more than 30 PRSSA students and professionals in attendance. Your local Board of Directors is hard at work coordinating programs that will help you do your job more efficiently, so you’ll want to stay tuned to future communications and visit our website for the latest details! 

One last note: April is APR month, and we encourage you to explore obtaining your accreditation in public relations. It’s not just about studying PR history; you’ll learn the ins and outs of the RPIE (research, planning, implementation and execution) process, which will make your campaigns more effective. Find out which communication and messaging theories can help aid in the success of your messaging, and so much more!

Leading with Inclusion

Join us for an empowering program as we delve into the pivotal role of inclusion in leadership. It is not just a program; it's a movement towards creating inclusive and dynamic leadership environments that drive innovation and success. This program will not just acknowledge the importance of inclusion, but share actionable steps to lead with inclusivity, empathy, and authenticity.

Don't miss this opportunity to be a part of the conversation and drive positive change in your community. Save the date - May 28 from 12:00-1:00pm. Registration details coming soon.

PRSA-PRSSA Peak Performance Mixer 

Approximately 30 PRSA Chapter members and PRSSA students from University of Arizona met and mingled on March 26, giving each group a unique opportunity to meet and learn from each other. Many of the attending PRSSA students are graduating soon and exploring professional opportunities.

In connecting with the students, Chapter members described some of their journeys, positions and responsibilities as PR professionals, offering insights and pointers while encouraging them in their academic and career pursuits. Members were also able to enlighten students about the value of PRSA membership in building their PR careers.

In turn, the students shared their interests, courses of study, skills acquisitions, and internship experiences, while using the opportunity to query Chapter members on a variety of topics related to pursuing a career in PR.

Thanks to all who attended this successful and fun event!

Advice from Local Media is Now Available on Our Website!

We’ve summarized the insightful tips supplied by the members of the local media who participated in our February program, Storytelling Strategies: Advice From Local Media - access it anytime on our website here.

PRSA Western District Conference & ICON

Due to proximity (in timing and location) of ICON 2024 to the PRSA 2024 Western District Conference (WDC), PRSA WDC has been postponed until 2025.

The PRSA community is gearing up for ICON 2024, the largest single gathering in the public relations and communications industry. ICON 2024 will take place October 15-17 at the Anaheim Marriott in Anaheim, CA offering all PR, communications, and marketing professionals with unmatched networking and professional development. This annual conference has it all: inspiring keynote speakers, informative breakout sessions, and countless opportunities to connect with your peers.

Attending ICON is highly recommended for all PR professionals! By registering now, you’ll get the best registration and hotel rates!

Visit PRSA ICON 2024 for all the info.

PRSA Professional Development Webinar - Free for Members!

PRSA Storytellers Series: Essential Ethics Competencies in Public Relations: Common Deficiencies and Helpful Resources will take place on May 9, 2024, 12-1 p.m. MST.

Take advantage of your PRSA membership and learn about more about all of the professional development programs by clicking here!

Your Passion for PR Can Fuel the Growth of Our Local Chapter!

If you love being a PRSA member, you can support your local Chapter and experience more membership advantages by:

  • Attending monthly programs and events - your presence matters!
  • Following, liking and sharing Chapter social media posts! And tag a colleague too!
  • Recommend PRSA membership to your peers/colleagues.
  • Share your experiences and opportunities that only PRSA membership can provide. 
  • Invite people to attend PRSA programs and events. Non-members are always welcome to attend and participate.
  • Suggest prospective sponsors that can elevate their presence through Chapter programs, events and communications, such as our website, monthly newsletter and annual Impact Awards, for the Board to pursue.

2024 Program Calendar*

Save the date for these events! Stay tuned for more details by visiting our 2024 programs calendar page.

May 28 - Leading with Inclusion - (Noon, Zoom)

June 25 - Sharing Inspirational PR Strategies & How to Submit for IMPACT Awards - (Noon, Zoom)

July - Summer break - no program this month

August 27 - Monsoon Membership Mixer (In-person)

September 24 - Celebrating PRSA Ethics Month (Noon, Zoom)

October 22 - PRSA Impact Awards (In-person)

November 19 - Latest in AI (Noon, Zoom)

December Date TBD - Mingle Bells with Tucson AdFed/Holiday Event (In-person)

*In-person events take place after business hours. Event topics subject to revisions.

Connect With Us!

Be sure to like, follow and connect with PRSA Southern Arizona on social media, where you'll find the most up-to-date information on our Chapter, district and PRSA National. Make sure to stay in the loop by giving PRSA Southern Arizona a thumbs up, a follow, and a connection on social media! Dive into the latest updates and elp us spread the word about our exciting programs, events, and news by sharing our posts far and wide! Let's build a vibrant community together!

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Local Job Bank

PRSA Southern Arizona maintains a comprehensive list of PR, communications and marketing job opportunities.

If you're looking for a new opportunity or would like to list a position, visit our job bank or email your job posting to

PRSA Tucson Job Bank

The Southern Arizona Chapter of the Public Relations Society of America is the region's leading professional organization serving the communications community. We are advocates for industry excellence and ethical conduct, providing our members learning opportunities and resources to enhance professional connections and support them through their career. Visit to learn more about our upcoming monthly programs, occasional networking mixers, annual events and more. By becoming a member, you will join the ranks of 21,000 other public relations professionals across the country to expand your professional network and to build your knowledge and skills to further advance your career.