As part of the World Color Forecast™ presented at this week's CMG Summit Reveal, Color Marketing Group® announced the Key Colors for 2026. Four global regions, Asia Pacific, Europe, Latin America and North America, each identified the Key Color from their 16 forecasted colors. The selection of the Key Color is based on the color direction of the Forecast, the importance of the color family to the Forecast, the significance of the specific color to the color direction and how the color best represents the Color Stories.

ASIA PACIFIC 2026+ KEY COLOR: CHERISH

Asia Pacific's 2026+ Key Color, Cherish, is a soft, low-chroma, subdued, peachy orange that radiates a gentle, pink warmth full of affection found in cherished personal bonds. Its uncommon aesthetic expresses emotional shared connections, family ties held dear, and valued celebrations and traditions.

EUROPE 2026+ KEY COLOR: PROTOPIA

Protopia, Europe's 2026+ Key Color, is a deep, low-chroma, red-cast purple carrying a profound significance to the narrative of sustainable transformation. This color embodies the critical moment of facing reality and questioning a flawed system. Its shadowiness is indicative of the unavoidable confrontation of the challenges we face. Its dimness mirrors the seriousness of modern predicament, acknowledging the nimbus clouds that signal an impending systemic collapse. 

LATIN AMERICA 2026+ KEY COLOR: MISTÉRIO COMPLEXO

Mistério Complexo, Latin America's CMG 2026+ Key Color, is a low-chroma, profound and intense, green-cast blue capturing and mirroring the complexity of the mind. It personifies the paradox of the human psyche: the same mind that can conceive the unimaginable, envision an endless future, and simultaneously fear its own boldness and daring.

NORTH AMERICA 2026+ KEY COLOR: BIO-GRAPHING

North America's CMG 2026+ Key Color, Bio-Graphing, is a low-chroma, fragile and nonchalant, pale blue cast with a refreshing dash of natural green. As a term, Bio-Graphing characterizes the process of re-designing biology and re-writing personal data imprints to then embark on a detoxifying bio-reset. This transformation enables the shift from exploitative production systems to regenerative processes that leverage the powerful capabilities of Artificial Intelligence, utilizing inspiration and examples from the natural world.

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Future Thinking Workshop | November 19-20, 2024

Get a jump on the future by joining CMG's virtual Future Thinking workshop this November. More information and registration to come soon.

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Color Marketing Group^® is the premier international association for color design professionals. Our mission is creating accurate and relevant color and trend forecast information by connecting global color professionals in their shared passion.

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