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When I began my career recruiting IT professionals in 1972, COBOL and Autocoder (don't ask) were the main technologies. I found jobs for people in New York City and that meant I advertised in the Sunday New York Times. If a ran an ad in the classified section, each ad had to be a minimum of 3 lines. It would be on the bottom of the page where no one saw it and cost more than $12. In today's dollars, that is $68.51 in 2015 dollars for an ad no one would see and you could do nothing to describe the position.
Today, no one would respond to an ad like that. People rightly want more than 5 words of job description and a place to send their resume to. Today, people want to know about the job and its requirements, as well as the responsibilities they will have if hired.
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