To Our Dear Shala Community,
Since the start of the lockdown on March 16th, we were able to mobilize ourselves very quickly by organizing our own Zoom and Vimeo platforms to offer virtual classes on a daily basis.
Our virtual classes were well-received and much appreciated by many. It has been gratifying to realize that many of you continued to practice yoga and have stayed healthy during the very tenuous early days of the pandemic. To the best of our knowledge, we have had no reported cases of positive COVID among staff, teachers and members to date. And we want to keep it that way.
WHERE WE STAND TODAY:
As confusion swirls about re-opening small businesses,
we are taking the position of NOT RE-OPENING our doors
at our current physical location. This is primarily driven by, and in the interest of, extreme prudence to safeguard the health and well-being of everyone at a most precarious time in history.
This is much more than an economic decision. It is a personal one. Regardless of how diligently we adhere to sanitation protocols, the only guarantee that our studio will not be a vehicle for inadvertent transmission of a deadly, as-yet-uncontained virus is by
closing our doors until such time that there is a clearer, deeper understanding of COVID-19’s course and cure.
THE GOOD NEWS:
- While our physical space at the 467 S. First location is closed, we will continue to operate as a viable business and have a virtual presence in all media channels possible: website, newsletter, social media (IG and FB), MindBody. To date, we have a maintained a vibrant virtual presence without our studio space; in fact, even more active now with LIVE Zoom classes daily, IG LIVE classes weekly and many pre-recorded classes on Vimeo.
- Our NEW studio location on the ground floor of the Sparq Residences on 5 Reed Street (front entrance faces S. First) is confirmed to continue! With construction activities recently resumed, and a new projected opening date of Feb/March 2021, this is where we plan to re-emerge and begin again, at a time when there is likely to be a new way of relating and being with each other that is better and more meaningful than ever before.
- Stay Tuned! As social gathering restrictions ease to where it is safe and permissible, we are ready to take our yoga classes outdoors!
OUR COMMITMENT TO YOU:
- Continuing weekly virtual classes and staying active on all our social media platforms (Zoom, Vimeo, MindBody, Website). Clear, consistent communication and engagement with our community (newsletter updates, daily IG posts, IG Live events).
- Offering a Virtual Monthly Membership Plan of $50 for ALL-access to our growing video library, LIVE classes and events, workshops (with exceptions to some specialized workshops/courses like Teacher Training, Sanskrit classes, etc). All current members will have their membership changed to Virtual Membership starting May 18th, unless requested otherwise.
HANG IN THERE WITH US!
We believe there is a bright future to look forward to! Let us do our best to enjoy riding the wave of this journey together. Keep the faith, good thoughts, and optimism in anticipation of a joyful Spring reunion!
Sincerely,
Veronica Cruz
Founder and Owner, Downtown Yoga Shala (since 2009)
