Wit and Wisdom 418 August 2022
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Welcome to all my new subscribers and my 5000 loyal readers who have been with me for the past 18 years.

Warning - this newsletter takes 2 minutes to read but can seriously upgrade your life.

Am I bothered? How to master the (non) mind-blowing art of benign indifference

Hi Carole Ann,

Are you hot and bothered? Or more specifically – are you bothered?


Here’s a little joke for you – Someone told me ignorance and apathy are the world’s two biggest problems.


 I didn’t know that, but I don’t really care. Well, it made me 😊


Being “not bothered” isn’t an option though. Thing is, we are all plugged in 24 hours a day to news channels, live streams and an eternal river of information – good, bad and horrific - that we are hard-wired to give a darn about whether we like it or not. 


Knowledge is power but it can bring us to our knees when we can’t sleep, switch off or there’s too much is going on to process. If you feel the weight of information, duty and the quicksand of unwanted connection it may be time to give yourself a mind spa and stopping giving hoot one.

This Is Your Sign to Adopt Benign Indifference


I once did a happiness workshop for a light industrial company and asked employees to write down one thing that makes them happy on a Post-it note and stick on the wall. The overall most popular vote was “a sunny day”. Other brave and quirky offerings were FIFA, sex and Greggs!


So here we have mostly now outside our windows the top trump ingredient for happiness and I am urging you to give yourself permission to tune in. if you don’t like the heat then just find a lovely place – a park bench, a river view, or a tree you love and pull the plug on life.


This is officially your “I’m not bothered” self-care programme.


  • Turn your face to the sun and let the shadows fall behind you.
  • Actively decide that today is the day you enjoy life without anxiety.
  • Unhook from what people think of you (it’s none of your business anyway)
  • Feeling you always have to be doing something.
  • Drop the feeling you haven’t done enough. It’s never enough and the to-do list is eternal.
  • Worrying. Always worrying. Stay in the now.
  • Let the loveliness of the moment wash over you. No hooks, barbs or should’s.
  • Avoid the news headlines.
  • See all your fears, worries and duties put into a box, tie it up with wrapping paper and string and leave it at home.
  • Enjoy the break that benign indifference can give you.
  • Care less.
  • Life carries on anyway so might as well make way-hey while the sun shines.
  • Just be.



Blame me if you are struggling to let go of chronic responsibility and will find a little ignorance, for a while, can be bliss.


Book a free chat if you are curious as to what coaching can do for you.

Pure Coaching Academy

Do you feel that coaching might be your calling? Ever wanted to make a difference in someone’s life? Do you want a career of meaning and purpose? The next Pure Coaching Academy starts on 30th September and places are already being booked.


If you are struggling to find the right academy to train it (there are so many out there) then book a call to see if Pure Coaching Academy is the right fit for you.


In the meantime we have produced this e-book to help new coaches make plans for their exciting new futures.

The Real Coaching Co
T: 020 8566 2862
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About Carole Ann Rice

Carole Ann is an award winning journalist, media consultant and high profile coach, with over 20 years' coaching experience with private clients and major organisations such as the London School of Economics and Play England.

She co-wrote Start Your Dream Business and Find Your Dream Job which are available from Amazon.

She is the winner of 'Best Coach' in the Best Business Women's Awards 2017.

She is also MD of the Pure Coaching Academy which is an accredited (IIC&M) 8 week life coach training course where she trains people to become world class coaches. It includes an inclusive coaching manual which is the handbook of any new life coach when starting out.
As her website boldly states "not just another life coach".
Carole Ann Rice | Real Coaching Co | Pure Coaching Academy 
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