HealthTech Conference  is right around the corner... and we want to hear from you!
 
It's been a record breaking year for the industry: $10B+ funding rounds, IPOs, acquisitions and more.
 
Reflecting back on the industry progress since our first HealthTech Conference in 2011, our panelists will be discussing how we have moved the needle so far:
  • Will this explosive funding continue or come to an abrupt correction - like in eras before?
  • What does it take to build a sustainable HealthTech business model for the long term?
  • When will we see the end of the digital health aspiration and begin to see realized ROI?
What other questions do you have about the future of HealthTech?
As an attendee, you will have a voice in suggesting questions to our moderators in our pre-conference survey. 
 
One of healthcare Holy Grail is to increase patient engagement? Apps, mobile systems, self-quantified trackers, at home monitoring, email, text, twitter, Instagram, video chat ... the channels multiply every day.
 
Our October 28 panel will discuss "How to leverage digital media to personalize patient engagement" with the following panelists:  
·   Adam Jackson, CEO and co-founder, Doctor On Demand 
·   Chris Kuenne, CEO, Rosemark capital 
·   Derek Newell, CEO, Jiff, Inc. 
·   Andy Schuetz, PhD, Sr. Data Scientist, Sutter Health

SPEAKER SPOTLIGHT:  Adam Jackson, CEO, Doctor on Demand

"I'll be speaking about how to leverage digital media to personalize patient engagement. But let me be clear: patient engagement over digital is completely broken in our healthcare system.

Why is it broken? Because most of the healthcare system doesn't treat patients as consumers. To be fair, the burden of stringent regulation around what can be communicated electronically makes this more difficult, but many other regulated industries have done a better job despite these hurdles.

It's hard to imagine how any other industry would survive if it treated its customers the way the healthcare system treats its patients. Imagine travel websites, movie streaming sites or social networks making their customers go through 10x the number of steps actually necessary to complete a task. Those businesses wouldn't last long.

Simplicity is key if we want patients to engage in new programs or benefits offered by employers, health systems and payers. The system must be easy to use and inspire patients to share their great experience with others. You won't achieve a high Net Promoter Score if the system causes users to tear their hair out in frustration and confusion.

We need to treat the patient the way we would like to be treated ourselves. Learn the patient's preferences early on and then customize the experience. Matching the activation messaging to a patient's psychographic needs will give patients reason to engage and share with little effort.

I look forward to talking more about these points at HealthTech Conference 2015."
Hoping to see you soon...at the Conference!


Anne DeGheest


HealthTech Conference  brings together the key healthcare stakeholders, entrepreneurs and investors to enable in-depth conversations on how emerging startups and established players can work together to drive new healthcare delivery and patient empowerment. 
 
About HealthTech Capital
HealthTech Capital is a group of private investors dedicated to funding and mentoring new "HealthTech" startups at the intersection of healthcare with the computer and mobility worlds. HealthTech Capital has created a new ecosystem with leading edge clinical providers, venture firms and other strategic industry players. www.healthtechcapital.com
See what's happening on our social sites